# Swirled Mixed Berry Slushies Taco Bell's New Island Berry Freeze Drink Features Tropical Cream By Katherine Pendrill | Published 2021-12-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/island-berry-freeze References: [chewboom](https://www.chewboom.com/2021/12/23/taco-bell-pours-new-island-berry-freeze/)  Temperatures are dropping outside, but Taco Bell is still keeping things cool with the debut of its new Island Berry Freeze drink. The perfect escape for the long winter season, Taco Bell's new Island Berry Freeze is both refreshing and delightfully colorful. This sweet slushie comes in both Wild Strawberry and Blue Raspberry flavors and each features layers of tropical cream swirled throughout. The new drink is designed to be the perfect complement to some of the chain's other new menu items, including its new Chipotle Cheddar Chalupa, Beefy Melt Burrito, and Fiesta Veggie Burrito. The new Island Berry Freeze drink can be found at participating Taco Bell locations nationwide for a limited time starting December 23, 2021. Image Credit: Taco Bell ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 38% | Activity: 68% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Colorful Frozen Beverages:** There is an opportunity for food and beverage companies to create more colorful and visually appealing frozen drinks that will grab customer attention. - **Layered Flavors:** Food and beverage companies can experiment with layering different flavors within a single drink, like the tropical cream in Taco Bell's Island Berry Freeze, to create unique and enticing flavor experiences for customers. - **Seasonal Limited-time Offerings:** Companies can take advantage of seasonal offerings, like Taco Bell's Island Berry Freeze, to create a sense of urgency and drive sales by appealing to customers' desire for new and exciting products. ### Sectors Adopting This - **Fast Food Restaurants:** Fast food chains can experiment with frozen beverage offerings to complement their existing menus and draw customers in with unique and colorful products. - **Beverage Manufacturers:** Beverage companies can create new frozen drink products with visually appealing colors and layered flavors to compete in the frozen beverage market. - **Seasonal Promotions:** Companies that specialize in seasonal promotions can partner with fast food chains to create limited-time offerings like Taco Bell's Island Berry Freeze and drive customer excitement and sales during seasonal peaks. ## Related on Trend Hunter - [Fruit-Flavored Slush Drinks](https://www.trendhunter.com/trends/double-berry-freeze.md) - [Swirled Blue Raspberry Slushies](https://www.trendhunter.com/trends/electric-strawberry-freeze-beverages.md) - [Swirled Frozen QSR Beverages](https://www.trendhunter.com/trends/cherry-bliss-freeze.md) - [Frozen Black Cherry Slushies](https://www.trendhunter.com/trends/midnight-cherry-freeze.md) - [Tangy Watermelon Lemonade Slushies](https://www.trendhunter.com/trends/watermelon-berry-lemonade-freeze.md) - [Cookie-Flavored Slush Drinks](https://www.trendhunter.com/trends/confetti-cookie-freeze.md) - [Cherry-Flavored Iced Slushies](https://www.trendhunter.com/trends/cherry-sunrise-freeze.md) - [Hybrid Flavor QSR Slushies](https://www.trendhunter.com/trends/cherry-twilight-freeze.md) - [Lemonade-Based Slushie Drinks](https://www.trendhunter.com/trends/limonada-freezes.md)