# Dynamic Island Microbreweries Sandbar Sunday is a Vibrantly Craft Brew from Islamorada Beer Co. By Rebecca Byers | Published 2015-03-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/islamorada-beer-co References: [thedieline](http://www.thedieline.com/blog/2015/3/1/islamorada-beer-company) & [truthcollective](http://www.truthcollective.com/work/) Sandbar Sunday is the debut craft brew from Florida microbrewery Islamorada Beer Company boasting [vibrant branding and packaging](https://www.trendhunter.com/trends/core-legends) by [Truth Collective](https://www.trendhunter.com/trends/dark-chocolate-brownie-crunch) and Sixteen Ton. Sandbar Sunday beer, an American pale wheat ale, is outfitted in bright teal and yellow packaging that calls to mind a day spent at the beach. Islamorada Beer Company is a microbrewery located within the Florida Keys, while Truth Collective is a New York City creative firm who together with Sixteen Ton will continue to design packaging as the microbrewery expands their roster of beers. The bright packaging of Sandbar Sunday is a clever and worthwhile gambit for a brand aiming to make an eye-catching debut on stores shelves. The vibrant branding will do a lot to garner attention in a market saturated with beer corporations aiming to divert the [craft beer consumer](https://www.trendhunter.com/trends/craftstyle-nonalcoholic-beers). ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 11% | Activity: 30% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Vibrant Packaging:** Craft breweries can disrupt the beer industry by using bold and eye-catching packaging to stand out on store shelves. - **Microbrewery Expansion:** Expanding microbreweries have the opportunity to leverage creative firms to design packaging that captures the essence of their brand and attracts consumers. - **Craft Beer Consumer Diversion:** Craft breweries can disrupt the market by differentiating themselves from large beer corporations and appealing to the growing craft beer consumer base. ### Sectors Adopting This - **Craft Beer Brewing:** The craft beer brewing industry can take advantage of vibrant packaging trends to create unique and attention-grabbing brand identities. - **Creative Design:** Creative design firms have the opportunity to collaborate with microbreweries to create visually appealing and impactful packaging designs. - **Beer Marketing:** Beer marketing professionals can explore new strategies to divert the attention of craft beer consumers from large beer corporations to smaller, independent microbreweries. ## Related on Trend Hunter - [Playful Monster-Inspired Beer Labels](https://www.trendhunter.com/trends/wind-and-waves.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Collaborative European IPAs](https://www.trendhunter.com/trends/sunrise-sunset-ipa.md) - [Refreshingly Bold Beer Campaigns](https://www.trendhunter.com/trends/all-day-ipa.md) - [Summery Seaside-Inspired Beers](https://www.trendhunter.com/trends/citrus-sea-ipa.md) - [Pale Fruit-Forward Beers](https://www.trendhunter.com/trends/adnams-brewery.md) - [Crisp Spanish Lemon Radlers](https://www.trendhunter.com/trends/signature-brew-sunny-afternoon.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Sessionable Beer Variety Packs](https://www.trendhunter.com/trends/beer-variety-packs.md)