# Baby Boomer-Friendly E-Bikes Islabikes Launches Two New E-Bikes Designed for an Older Generation By Niko Pajkovic | Published 2021-08-06 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/islabikes References: [islabikes](https://www.islabikes.co.uk/pages/introducing-eicons-two-lightweight-e-bikes-for-baby-boomers) & [islabikes](https://www.islabikes.co.uk/) Islabikes, a brand formerly specializing in children's bicycle design, has launched two new e-bike models built specifically for the boomer population. The 'eJanis' and 'eJimi' are lightweight [electric mountain bikes](https://www.trendhunter.com/trends/audi-electric-mountain-bike) targeted towards older adults who wish to continue tearing up the trails well into retirement. These e-bikes offer a range of subtle alterations making them suitable for older riders who may otherwise face barriers when it comes to finding an appropriate off-road bicycle. For starters, the bikes themselves only weigh 13.5 and 13.8 kgs, respectively, and are built with a unique [step-through frame](https://www.trendhunter.com/trends/medeo-t9) for easy mounting and dismounting. Of course, the electric motor, which can be turned on and off, also gives riders a supportive boost on tough tracks and hills. Other boomer-friendly features include a walk-assist mode, heart-rate monitoring, short-reach brake levers, and low gearing options. As [e-bikes and scooters](https://www.trendhunter.com/trends/nimble-urban-ebikes) becoming increasingly popular amongst Millennial groups, Islabikes distinguishes itself from other brands by directly inviting Baby Boomers to join the fun. Image Credit: Islabikes ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 77% | Activity: 89% | Freshness: 10% - Audience gender: 50% men, 50% women - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Baby Boomer E-bike Trend:** The rise of e-bikes designed specifically for the boomer population is a disruptive innovation opportunity. - **Lightweight E-bike Trend:** Lightweight e-bikes made with a unique step-through frame for easy mounting and dismounting is a disruptive innovation opportunity. - **Boomer-friendly Features Trend:** The addition of boomer-friendly features such as walk-assist mode, heart-rate monitoring, short-reach brake levers, and low gearing options is a disruptive innovation opportunity. ### Industries Being Reshaped - **Bicycle Industry:** The bicycle industry can capitalize on the rise of baby boomer e-bike users by designing and marketing more products to this demographic. - **Technology Industry:** The technology industry can innovate the development of e-bike features like heart-rate monitoring that specifically cater to the needs of an aging population. - **Health and Fitness Industry:** The health and fitness industry can partner with e-bike companies to promote physical activity and offer training programs for older adults to safely use e-bikes and improve their overall health. ## Related on Trend Hunter - [Customizable Senior E-Bikes](https://www.trendhunter.com/trends/hase-bikes-trigo-up-e.md) - [Accessible Step-Through E-Bikes](https://www.trendhunter.com/trends/lime-3.md) - [Youthfully Adventurous E-Bikes](https://www.trendhunter.com/trends/adventurous-ebike.md) - [Step-Through Urban E-Bikes](https://www.trendhunter.com/trends/kbo-breeze-stepthru.md) - [Accessible Low-Step E-Bikes](https://www.trendhunter.com/trends/raleigh-motus.md) - [Low-Frame Step-Through Cruisers](https://www.trendhunter.com/trends/model-f-e-bike.md) - [Gen Z-Targeted Electric Bikes](https://www.trendhunter.com/trends/juiced-ripracer.md) - [Vintage-Style Electric Bikes](https://www.trendhunter.com/trends/morning-vintage.md) - [Kid-Friendly Motorized Bikes](https://www.trendhunter.com/trends/himiway-c1.md)