# Reduced Glass Wine Packaging The New Isla Negra Wine Bottle Packaging is Eco-Focused By Michael Hemsworth | Published 2022-06-23 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/isla-negra-wine-bottle-packaging References: [conveniencestore](https://www.conveniencestore.co.uk/products/isla-negra-revamps-bottles-to-be-more-environmentally-friendly/668700.article) & [islanegrawines](https://www.islanegrawines.com/en/)  The Isla Negra wine bottle packaging has been updated in a bid to help reduce weight and introduce new branding across the brand's product portfolio. The new wine bottle features a 345-gram weight, which is 45-grams less than the previous bottle and gives the product a [more sustainable edge](https://www.trendhunter.com/trends/rewild-wines). The packaging also highlights new branding that's emblematic of the coastal location where the product hails from. Senior Brand Manger for Isla Negra in the UK Heather Jones commented on the updated Isla Negra wine bottle packaging saying, "After 10 years in the current design, it was definitely time for a refresh for this well-loved wine brand, and we’re really pleased with the clean and simple lines of the new label, and the opportunity to move to an even [lighter weight bottle](https://www.trendhunter.com/trends/mud-house-mini-box). At our current rate of sale, this will represent over 9000 kilos of glass not produced each year.” ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 26% | Activity: 76% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Packaging:** The reduced glass wine packaging trend offers opportunities for sustainable and lightweight packaging solutions in the beverage industry. - **Brand Refresh:** The Isla Negra wine bottle packaging update demonstrates the trend of brands refreshing their packaging to create a new look and appeal to customers. - **Reducing Weight:** The trend of reducing weight in product packaging offers opportunities for cost savings and reduced carbon footprint across various industries. ### Sectors Adopting This - **Wine & Beverage:** The wine and beverage industry can benefit from the eco-friendly packaging trend and creating lightweight bottles for sustainable operations while enhancing branding. - **Packaging:** The packaging industry can embrace the trend of reducing weight while maintaining the product's quality and sustainability to drive innovation. - **Consumer Goods:** The consumer goods industry can keep up with the trend of brand refresh and packaging innovation to attract customers and remain competitive. ## Related on Trend Hunter - [Recycled Glass Wine Packaging](https://www.trendhunter.com/trends/campo-viejo.md) - [Lightweight Wine Bottle Packaging](https://www.trendhunter.com/trends/aldi-and-greencroft.md) - [Lightweight Gin Bottles](https://www.trendhunter.com/trends/gin-bottle-packaging.md) - [Lightweight Gin Bottles](https://www.trendhunter.com/trends/sipsmith-gin-bottle-design.md) - [Ultra-Lightweight Champagne Bottles](https://www.trendhunter.com/trends/lightweight-champagne-bottle.md) - [Eco-Conscious Scotch Packaging](https://www.trendhunter.com/trends/laphroaig-packaging.md) - [Reduced Material Gin Packaging](https://www.trendhunter.com/trends/beefeater-24.md) - [Sustainably Packaged White Wines](https://www.trendhunter.com/trends/wise-wolf-sauvignon-blanc.md) - [Environmentally Focused Wine Products](https://www.trendhunter.com/trends/wise-wolf-by-banrock-station.md)