# Premium Nonalcoholic Spirits The Ginish and Rumish Spirits from Ish Drinks are Expertly Crafted By Michael Hemsworth | Published 2019-07-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ish-drinks References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2019/07/booze-free-ginish-and-rumish-launch-in-uk/) & [ishspirits](https://www.ishspirits.com) The Ginish and Rumish spirits from Ish Drinks are being launched by the Denmark-based brand in the UK as a new option for consumers who are looking for a way to avoid or restrict alcohol intake. Crafted with premium ingredients, the spirits are [completely free of alcohol](https://www.trendhunter.com/trends/haymans-london-0) and are expertly made to mimic the flavor profile of gin and rum with the Ginish and Rumish varieties, respectively. This makes the product perfect for mixing up [nonalcoholic cocktails](https://www.trendhunter.com/trends/nomuss-mixers) for the rising number of consumers in the UK who are reducing or eliminating alcohol intake from their lifestyle. The Ginish and Rumish spirits from Ish Drinks feature a minimalistic packaging aesthetic that helps them to maintain a high-end profile for discerning consumers to appreciate. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 68% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Premium Nonalcoholic Spirits:** Nonalcoholic spirits crafted with premium ingredients provide a lucrative market for consumers seeking alcohol-free options. - **Rising Demand for Alcohol Alternatives:** The increasing number of consumers in the UK reducing or eliminating alcohol intake creates a demand for nonalcoholic spirits. - **Minimalistic Packaging Aesthetics:** Minimalistic packaging appeals to discerning consumers looking for high-end nonalcoholic spirits. ### Industries Being Reshaped - **Beverage:** The beverage industry can tap into the growing demand for premium nonalcoholic spirits. - **Hospitality:** Restaurants and bars can cater to the rising number of consumers seeking alcohol alternatives by offering nonalcoholic spirit-based cocktails. - **Packaging:** The packaging industry can provide sleek and minimalistic packaging options to enhance the appeal of premium nonalcoholic spirits. ## Related on Trend Hunter - [Alcohol-Free Canned Mojitos](https://www.trendhunter.com/trends/ish-mojito.md) - [Multi-Serve Non-Alcoholic Cocktails](https://www.trendhunter.com/trends/nonalcoholic-cocktails-by-ish.md) - [Zero-Proof Botanical Spirits](https://www.trendhunter.com/trends/abstinence-spirits.md) - [Non-Alcoholic Distilled Spirits](https://www.trendhunter.com/trends/abstinence-spirits-1.md) - [Versatile Alcohol-Free Spirits](https://www.trendhunter.com/trends/mock-one-nonalcoholic-spirits.md) - [Pinkish Non-Alcoholic Spirits](https://www.trendhunter.com/trends/gordons-premium-pink-00.md) - [Versatile Alcohol-Free Spirits](https://www.trendhunter.com/trends/atopia-nonalcoholic-spirits.md) - [Non-Alcoholic Spirit Alternatives](https://www.trendhunter.com/trends/clean-co.md) - [Premium Zero-Proof Alcohol Alternatives](https://www.trendhunter.com/trends/sophisticated-alcoholfree-cocktails.md)