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# Fake Cop Billboards- IsBank Ad Attracts Attention and Slows you Down

By TechnoGadget | Published 2007-04-03 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/isbank-billboard-ad-deceives-people-to-attract-their-attention
References: [adpunch.org](http://www.adpunch.org/entry/isbankcomtr-pay-your-traffic-tickets-online/)

This April Fools watch out for jokers, they're everywhere! If you live in Turkey and you pass by this [billboard ad](https://www.trendhunter.com/trends/dreamies-treats) created by Isbank, don't be fooled, because the police car hiding behind the billboard is a fake. It makes the passer-by decelerate and read the text on the board which says "pay your traffic tickets on time without waiting in line - isbank.com.tr."

**Implications** - The billboard was created for Isbank to promote its new [online traffic ticket payment](https://www.trendhunter.com/trends/paypal-checkout) program. It is quite smart to place a [fake police car](https://www.trendhunter.com/trends/switzerland-is-fake) behind the board because people will automatically stop and slow down. The police car is actually just a cut-out copy and is held in place by a wooden stand.

## Trend Insights (Trend Hunter)

- Score: 6.4/10
- Popularity: 94% | Activity: 89% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards)

## Key Themes

### What's Driving This Trend

- **Interactive Advertising:** Creating interactive ads that engage and grab the attention of the audience can lead to increased brand recognition and engagement.
- **Disruptive Advertising Strategies:** Creating disruptive advertising strategies can create buzz and increase the overall effectiveness of ad campaigns.
- **Humor in Advertising:** Using humor in advertising can grab the audience's attention and create a positive brand association.

### Who This Affects Most

- **Advertising:** The advertising industry can benefit from incorporating interactive and disruptive strategies that use humor to engage their audience.
- **Financial Services:** Financial services can leverage interactive and disruptive advertising strategies to promote their products and services in a unique and memorable way.
- **Law Enforcement:** Law enforcement agencies can adopt creative techniques in their public relations efforts for community outreach and education.

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