# Parkour Fashion Catalogs The Latest Isaora Sportwear Collection Blends Style With Function By Jana Pijak | Published 2015-05-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/isaora-sportwear References: [malemodelscene.net](http://www.malemodelscene.net/agencies/wilhelmina-models/arthur-kulkov-isaora-sportwear/) Arthur Kulkov channels a parkour street athlete in Isaora Sportwear's latest menswear catalog. The label's Spring/Summer 2015 collection is filled with comfy apparel that is designed with both style and function in mind. Blending [versatile tees and cotton tops](https://www.trendhunter.com/trends/goldwin-5) with [performance tights and breathable shorts](https://www.trendhunter.com/trends/90sinspired-activewear), this menswear lookbook is all about comfort. As [sportswear becomes more style-focused](https://www.trendhunter.com/trends/staud-sport-1), athletic brands are looking for ways to incorporate a fashionable element into their performance products. The Isaora Sportwear Spring/Summer 2015 collection is a great example of this and features pieces that can be worn both at the gym or on the street during a causal shopping trip or a weekend walk around the city. The collection's lookbook pays homage to the daring art of parkour, a physical sport that requires determination, athletic ability and most importantly guts. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 83% | Activity: 89% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Style-focused Sportswear:** Brands are incorporating a fashionable element into their performance products. - **Versatile Apparel:** Collections are featuring pieces that can be worn both in a gym or on the street. - **Parkour-inspired Fashion:** Fashion brands are drawing inspiration from the daring art of parkour. ### Who This Affects Most - **Athletic Apparel:** Companies in this industry can explore ways to blend style and function in their sportswear products. - **Streetwear:** Streetwear brands can capitalize on the trend of incorporating fashion into athletic wear. - **Outdoor Apparel:** Outdoor clothing brands can draw inspiration from activities like parkour to create functional and stylish garments. ## Related on Trend Hunter - [Dynamic Technical Outerwear Series](https://www.trendhunter.com/trends/sportstyle-line.md) - [Spring-Ready Outdoor Apparel](https://www.trendhunter.com/trends/performance-articles.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Urban Alpine Apparel](https://www.trendhunter.com/trends/bape-by-kazuki-kuraishi.md) - [High-Performance Spring Activewear](https://www.trendhunter.com/trends/spring-activewear.md) - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md) - [Utilitarian Technical Apparel Capsules](https://www.trendhunter.com/trends/modular-ispa.md) - [Elegantly Practical Performance Apparel](https://www.trendhunter.com/trends/goldwin-5.md) - [Essential 90s-Inspired Activewear](https://www.trendhunter.com/trends/90sinspired-activewear.md)