# Discriminating Dispensers (UPDATE) Kraft's iSample Experience Ensures Only Some People Get Samples By Katherinev123 | Published 2011-12-29 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/isample-experience References: [jezebel](http://jezebel.com/5871641/scary-new-machine-scans-your-face-and-decides-whether-to-give-you-a-treat) & [latimes](http://www.latimes.com/business/la-fi-kraft-20111219,0,1739354.story) Recently, Trend Hunter featured [Kraft Foods' Jell-O Temptations vending machine](http://www.trendhunter.com/trends/jell-o-temptations-vending-machine), a dessert dispenser that analyzes your face before it gives you a sample. The technology behind the face-analyzing machine is called the 'iSample Experience,' and you can now see it in action in this video. Kraft's iSample Experience, which was developed in conjunction with [Intel Corp.](https://www.trendhunter.com/trends/Intel-manufacture), makes sure you're old enough to try samples by scanning your face and, before you can try the free food sample, you must text a code or scan a barcode with your phone. Currently being tested in New York and Chicago, the iSample Experience robot will be used to test a variety of Kraft Foods (not just Jell-O) -- everything from Oscar Meyer meat to [Oreos](https://www.trendhunter.com/trends/oreo-twists-lab), says Jezebel. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 51% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Face-analyzing Technology:** The iSample Experience robot uses face-analyzing technology to ensure only eligible individuals receive product samples. - **Mobile Interaction:** The iSample Experience requires users to text a code or scan a barcode with their phone to access samples, highlighting the trend of mobile interaction in marketing. - **Personalized Sampling:** The iSample Experience offers personalized sampling experiences by tailoring the product offerings based on individual preferences and eligibility. ### Where This Applies - **Food and Beverage:** The food and beverage industry can adopt face-analyzing technology to enhance sampling experiences and ensure targeted distribution. - **Technology and Software:** The iSample Experience showcases the advancements in face recognition technology and highlights the potential for its application in various industries. - **Marketing and Advertising:** The iSample Experience demonstrates innovative approaches to consumer engagement and interactive marketing strategies. ## Related on Trend Hunter - [In-Store Beauty Sampling Kiosks](https://www.trendhunter.com/trends/ulta-beauty-and-sos.md) - [Customizable Sauce Dispensers](https://www.trendhunter.com/trends/kraft-heinz-1.md) - [Desire-Detecting Chocolate Experiences](https://www.trendhunter.com/trends/desire-a-bar.md) - [Whimsical Snack Machines](https://www.trendhunter.com/trends/jaffa-cakes-installation.md) - [Novel Robotic Vending Machines](https://www.trendhunter.com/trends/novel-robotic-vending-machine.md) - [AI-Powered Peanut Butter Campaigns](https://www.trendhunter.com/trends/kraft-peanut-butter-ai.md) - [State-of-the-Art Retail Fragrance Dispensers](https://www.trendhunter.com/trends/stateoftheart-fragrance-dispenser.md) - [Smart Vending Machines](https://www.trendhunter.com/trends/smart-vending-machines.md) - [AI-Powered Sampling Experiences](https://www.trendhunter.com/trends/sampling-experiences.md)