# Faux Fire Installations Artist Isabelle Hayeur Brings Awareness to Vancouver's Run-Down Areas By Meghan Young | Published 2010-12-31 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/isabelle-hayeur References: [gizmodo](http://gizmodo.com/5721166/this-buildings-not-on-fire-but-does-need-your-help) & [isabelle-hayeur](http://isabelle-hayeur.com/insitu_en.html) Taking the common phrase "fighting fire with fire" quite literally, Montreal-based artist Isabelle Hayeur brings awareness to a debilitated area in Vancouver, British Columbia. With strategically placed [video projections](https://www.trendhunter.com/trends/lumino1), she created a rather realistic illusion of a fire in a run-down heritage building on West Hastings. A powerful art installation, Isabelle Hayeur's work also recalls the great Vancouver fire in 1886. Be sure to watch the looped 15 minute video of the [Fire With Fire](https://www.trendhunter.com/trends/markesan-fire-department) art installation featured here. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 1% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### Why This Trend Is Growing - **Faux Fire Installations:** Art installations featuring faux fires are becoming increasingly popular in urban areas. - **Video Projections in Public Art:** Video projections are being used in innovative ways to enhance public art installations. - **Awareness Through Art:** Artists are using their work to bring attention to areas in need of revitalization. ### Industries Being Reshaped - **Art Installation Industry:** The art installation industry is experiencing growth as more cities invest in public art. - **Projection Mapping Industry:** Projection mapping technology is being explored in various industries, including art and advertising. - **Urban Renewal Industry:** The urban renewal industry is expanding as more attention is being focused on revitalizing neglected areas in cities. ## Related on Trend Hunter - [Commemorative Parisian Art Exhibitions](https://www.trendhunter.com/trends/kamel-mennour.md) - [Refugee-Informed Installations](https://www.trendhunter.com/trends/the-life-jackets-installation.md) - [Brand-Backed Sculptural Installations](https://www.trendhunter.com/trends/briony-douglas.md) - [Slick Modern Holographic Fireplaces](https://www.trendhunter.com/trends/holographic-fireplace.md) - [Inflatable Vibrant Art Installations](https://www.trendhunter.com/trends/forest-dancer.md) - [Multi-Sensory Art Experiences](https://www.trendhunter.com/trends/arcadia-earth-toronto-benjamin-von-wong.md) - [Suspended Lighting Installations](https://www.trendhunter.com/trends/suspended-lighting-installation.md) - [Collaborative 3D Art Installations](https://www.trendhunter.com/trends/reframe-installation.md) - [Post-Pandemic Art Installations](https://www.trendhunter.com/trends/lakwena-maciver.md)