# Glamorously Sporty Editorials Isabella Imam's ELLA YUJ Collection is Sporty-Chic By Vasiliki Marapas | Published 2014-06-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/isabella-imam References: [c-heads](http://www.c-heads.com/2014/06/18/exclusive-urban-swag-x-sarah-lysander-by-ola-ajani/) & [instagram](http://instagram.com/isabellaimam) London-based sportswear designer Isabella Imam styled this exclusive C-Heads editorial starring Sarah Lysander. The London College Fashion Designer's ELLA YUJ collection portrays her interest in active and lifestyle wear; every item in the collection could easily work for activities such as yoga, pilates and the gym, as well as regular, day-to-day endeavors. Imam was inspired by Metamorphosis, and she examined and played with the idea of transformation in her collection. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 75% | Activity: 53% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Sporty-chic Lifestyle Wear:** Opportunity for innovative designs in athletic apparel that can be stylish for everyday wear. - **Transformative Sportswear:** Opportunity to create athletic wear that encourages transformation and self-improvement. - **Exclusive Sportswear Collections:** Opportunity for designers to create limited edition, exclusive collections in the sportswear industry. ### Sectors Adopting This - **Sportswear:** Athletic apparel companies can incorporate transformative designs that also work for everyday wear. - **Fashion:** Fashion industry can collaborate with sportswear designers to create fashionable yet functional activewear. - **Fitness:** Opportunity for fitness companies to offer exclusive, limited edition apparel collections in partnership with designers. ## Related on Trend Hunter - [Fashionable Technical Sportswear](https://www.trendhunter.com/trends/stella-mccartneys-2024.md) - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md) - [Ballet-Inspired Altheticwear](https://www.trendhunter.com/trends/en-pointe-collection.md) - [One-of-One Fashion Capsules](https://www.trendhunter.com/trends/aeliza-3.md) - [Fitness Expert Clothing Collections](https://www.trendhunter.com/trends/katherine-mason-for-kinesis.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Fashion-Brand Luxe Fitness Capsules](https://www.trendhunter.com/trends/pilates-celine.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Futuristic Fall-Centric Fashion](https://www.trendhunter.com/trends/origins-collection.md)