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# Tempestuous Siren Spreads
This Isabeli Fontana Mango Fall 2011 Campaign Steams Up Autumn Looks

By Emily Evans | Published 2011-07-29 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/isabeli-fontana-mango-fall
References: [zac-fashion](http://zac-fashion.com/isabeli-fontana-by-terry-richardson-for-mango-fall-2011-campaign) & [mango](http://www.mango.com)

Move over Scarlett Johansson, because this Isabeli Fontana Mango Fall 2011 campaign proves you're not the only model who can rock Mango's campaigns. Okay, maybe that was a little bit harsh, but model Isabeli Fontana looks absolutely fierce in this [fall campaign](https://www.trendhunter.com/trends/knys-fall-2025) for the [Mango fashion house](https://www.trendhunter.com/trends/winter-2025-campaign).

With famed fashion photographer Terry Richardson behind the Isabeli Fontana Mango Fall campaign, you can bet each and every single capture is going to be both timeless and fresh. A variety of [predominantly black looks](https://www.trendhunter.com/trends/jiyongkim-fw25) with touches of metallic and grays compliment Fontana's bold red lips. This is one staple autumn spread!

**Implications** - The use of black and white color schemes proves time and time again to be highly effective for autumn and winter months. Companies looking to appeal to consumer's fashion senses during the colder months should continue to implement such color schemes with product packaging and advertising campaigns.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 88% | Activity: 82% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Black and White Color Schemes:** Companies can use black and white color schemes in product packaging and advertising campaigns to appeal to consumer's fashion senses during the colder months.

### Industries Being Reshaped

- **Fashion:** Fashion companies can implement black and white color schemes in their products and campaigns to attract consumers during the colder months.

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