# Biker Chick Chic Isabeli Fontana is an ‘Easy Rider' in the Wish Report By Ayman | Published 2009-05-06 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/isabeli-fontana-easy-rider-the-wish-report References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2009/05/isabeli-fontanas-wish-report.html) & [wishreport.br](http://www.wishreport.com.br/) The latest issue of bimonthly Brazilian publication The Wish Report rides on the trend of [female bikers](https://www.trendhunter.com/trends/bobber-motorbikes) with supermodel Isabeli Fontana. Fontana stars in the editorial 'Easy Rider' as a [sexy siren](https://www.trendhunter.com/trends/songs-of-siren) on a hot motor bike with the guys all over her. Check out other biker chic trends below. **Implications** - There is something about a girl on a motorcycle that guys can't resist. Advertisements that feature similar pictures are bound to do extremely well because of society's fascination with the '[bad-girl' image](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty). Images of girls taking on the 'bad-girl' role sends a message of sexiness, desire and thrill to the consumer. These qualities will attract both women and men towards a product. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 69% | Activity: 66% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Biker Chic Trend:** The trend of female bikers portrayed as sexy sirens on motorcycles is bound to do extremely well in advertising, appealing to society's fascination with the 'bad-girl' image. - **Motorcycle Advertising Trend:** Advertisements featuring images of girls on motorcycles send a message of sexiness, desire, and thrill, attracting both women and men towards a product. - **Bad-girl Image Trend:** The 'bad-girl' image trend in advertising showcases girls taking on a rebellious role, conveying a sense of sexiness, desire, and excitement to consumers. ### Sectors Adopting This - **Fashion Industry:** The fashion industry can capitalize on the biker chic trend by incorporating motorcycle-inspired clothing and accessories into their collections. - **Automotive Industry:** The automotive industry can leverage the motorcycle advertising trend by featuring attractive models on motorcycles in their marketing campaigns to evoke feelings of sexiness and desire towards their vehicles. - **Entertainment Industry:** The entertainment industry can explore the bad-girl image trend by creating films, TV shows, or music videos that showcase strong female characters embracing a rebellious and thrill-seeking lifestyle. ## Related on Trend Hunter - [Dapper Dual-Tone Superbike Concepts](https://www.trendhunter.com/trends/bmw-motorrad-ch4-superbike.md) - [Japanese Bike Culture-Themed Fashion](https://www.trendhunter.com/trends/neighborhood-x-palace.md) - [Electric Cafe Racer Motorcycles](https://www.trendhunter.com/trends/tesla-model-m-bike.md) - [Breathtaking Bobber Motorbikes](https://www.trendhunter.com/trends/bobber-motorbikes.md) - [Reinvented Motorcross Gear](https://www.trendhunter.com/trends/kiko-kostadinov-x-fox-lab.md) - [Chic SUV-Inspired Motorcycles](https://www.trendhunter.com/trends/land-rover-defender-700-motorcycle.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Stylish Youth-Friendly Motorcycles](https://www.trendhunter.com/trends/aprilia-electrica-concept.md) - [Supermodel-Backed Automotive Campaigns](https://www.trendhunter.com/trends/bmw-dare-to-be-you.md)