# Casual Glam Campaigns Isabel Marant Fall 2010 Ad Stars a Tousled Kate Moss By Meghan Young | Published 2010-07-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/isabel-marant-fall-2010 References: [fabsugar](http://www.fabsugar.com/Kate-Moss-Isabel-Marant-Fall-2010-Ad-9039469) & [isabelmarant.tm.fr](http://www.isabelmarant.tm.fr) Taking over for Daria Werbowy, the Isabel Marant Fall 2010 ad features none other than [veteran model Kate Moss](https://www.trendhunter.com/trends/star-studded). It's a perfect fit -- everything, from the clothes to the set, seems to have been inspired by Moss' own casual style that somehow never compromises her glamorous lifestyle. With a coffee and lit cigarette on hand, Kate Moss looks as though she was candidly caught living life rather than shooting the Isabel Marant Fall 2010 ad. Shot in [black and white, this campaign](https://www.trendhunter.com/trends/il-pranzo-campaign) is quite the tease. All I want is to see the rest of the line -- and more of Kate Moss ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 74% | Activity: 92% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Casual Glam Style:** Disruptive innovation opportunity: Create a line of casual clothing that combines comfort and glamour for a chic, effortless look. - **Authentic Lifestyle Campaigns:** Disruptive innovation opportunity: Develop advertising campaigns that capture the candid moments of real people living glamorous lives. - **Black and White Photography:** Disruptive innovation opportunity: Explore new ways to use black and white photography in fashion campaigns to evoke a sense of timeless elegance. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Introduce sustainable and eco-friendly materials in the production of fashionable clothing and accessories. - **Advertising:** Disruptive innovation opportunity: Incorporate augmented reality technology in advertising campaigns to create immersive and interactive experiences for consumers. - **Photography:** Disruptive innovation opportunity: Develop innovative techniques and equipment for capturing stunning black and white photographs in high resolution. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md)