# Luminous Fashion Ads The Isabel Marant Commercial Film Focuses on Luxurious Living By Sarah Moore | Published 2012-03-07 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/isabel-marant-commercial-film References: [refinery29](http://www.refinery29.com/isabel-marant-video) & [vimeo](http://vimeo.com/37734888) The Isabel Marant commercial film is sun-soaked, whimsical, and a completely unrealistic view of average day-to-day life. The designer employed Cyrille de Vignemont to direct the brand's first 45-second video advertisement, as well as enlisting Mohini Geisweiller to score its [original musical accompaniment](https://www.trendhunter.com/trends/salute-the-detail). The film shows a young woman waking up in her minimalist, but extravagant, loft apartment. She opens her eyes to a ray of sunshine beaming in while looking more well-rested than Sleeping Beauty. A sundial documents the time passed during her morning ritual and until she walks down her stairs to peer outside, the only clothing shown is a pair of Isabel Marant shorts. She eventually pulls a wool sweater over her head, but not before the camera catches a split-second of her bare chest. The Isabel Marant commercial film is a [cinematic experience](https://www.trendhunter.com/trends/alessandro-micheles) that focuses more on lifestyle and making a cultural connection than hard-selling the clothing. As far as [advertising campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) go, this one is worth watching. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 42% | Activity: 41% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Key Themes Behind This Trend - **Cinematic Advertising:** Opportunity to create immersive and visually appealing advertisements that focus on storytelling and lifestyle rather than direct selling. - **Luxurious Living:** Opportunity to cater to consumers' desire for aspirational lifestyles and create products and experiences that exude luxury and extravagance. - **Original Musical Accompaniment:** Opportunity to collaborate with musicians and composers to create unique soundtracks that enhance the overall brand experience. ### Where This Applies - **Fashion:** Opportunity for fashion brands to leverage cinematic advertising and create aspirational content that resonates with consumers. - **Film and Entertainment:** Opportunity for filmmakers and production companies to collaborate with fashion brands on visually stunning commercial films. - **Music:** Opportunity for musicians and composers to partner with brands and create original musical accompaniments for advertisements. ## Related on Trend Hunter - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/fashion-film1.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Poeticized Luxury Fashion Campaigns](https://www.trendhunter.com/trends/salute-the-detail.md) - [Iconic Fragrance Short Films](https://www.trendhunter.com/trends/diptyques-do-son-collection.md) - [Playful Hide-And-Seek Holiday Campaigns](https://www.trendhunter.com/trends/chaumets-holiday-2025.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md)