# Jigsaw Puzzle Beakers Isabel Eeles 'Brick Lane' Paper Cups Use Playful Pieced-Together Designs By Emily Evans | Published 2011-06-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/isabel-eeles-brick-lane References: [behance.net](http://www.behance.net/gallery/Brick-Lane/1571803) & [behance.net](http://www.behance.net/isabeleeles) White dixie cups are a common fixture among the hands of many coffee drinkers, and so these Isabel Eeles 'Brick Lane' cup designs are here to infuse flair into the drinking scene. These [colorful designs](https://www.trendhunter.com/trends/the-hefty-party-cups) were done by Isabel Eeles as a project to create 5 differential [paper cup designs](https://www.trendhunter.com/trends/costa-coffee-cups). These collectible cups have a funky, geometric pattern and are reminiscent of a childhood [jigsaw puzzle](https://www.trendhunter.com/trends/moka-pot). The Isabel Eeles 'Brick Lane' paper cups come flat and are easily fit together like puzzle pieces. Not only are these cups geometric in design, but they also feature rad graffiti words and images. The patterns of blue, green and purple fade together to form a unified collection of paper cups designs. These Isabel Eeles 'Brick Lane' paper cups are a great alternative to bland white dixie cups. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 54% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Geometric Cup Designs:** There is a disruptive innovation opportunity for designers to create unique and playful geometric designs for cups. - **Collectible Paper Cups:** The trend of collectible paper cups presents an opportunity for businesses to create limited edition designs that appeal to consumers. - **Personalized Drinkware:** The demand for personalized drinkware allows for innovative companies to offer customizable options for consumers, like puzzle-like cup designs. ### Industries Being Reshaped - **Print and Packaging:** The print and packaging industry can explore new printing techniques and materials to create eye-catching cup designs. - **Beverage Retail:** In the beverage retail industry, businesses can partner with artists and designers to create exclusive and collectible cup designs to attract customers. - **Promotional Products:** The promotional products industry can offer personalized and unique drinkware options, such as puzzle-like cups, as an innovative way to market brands. ## Related on Trend Hunter - [Sustainable Upcycled Glass Cups](https://www.trendhunter.com/trends/hmm-design.md) - [Modular Porcelain Cups](https://www.trendhunter.com/trends/corcelain.md) - [Collapsible Folding Carrier Cups](https://www.trendhunter.com/trends/origami-cup.md) - [Algorithmic Ceramic Cups](https://www.trendhunter.com/trends/texture-ware.md) - [All-In-One Compostable Cups](https://www.trendhunter.com/trends/the-butterfly-cup.md) - [Tech-Enabled Reusable Cups](https://www.trendhunter.com/trends/caulicups.md) - [Sustainable Cafe Delivery Cases](https://www.trendhunter.com/trends/paper-pulp-coffee-carrier.md) - [Pocket-Sized Collapsible Coffee Cups](https://www.trendhunter.com/trends/zerowaste-cup.md) - [Nesting Gem-Like Drinking Glasses](https://www.trendhunter.com/trends/upsidedownside-glasses.md)