# Relaxed Watercolor Fashion The Isa Arfen Spring/Summer 2014 Collection is Cute and Chromatic By Laura McQuarrie | Published 2013-11-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/isa-arfen-spring-summer-2014 References: [style](http://www.style.com/fashionshows/review/S2014RTW-IARFEN) & [isaarfen](http://isaarfen.com/category/collections/ss14/) Womenswear collections before the Isa Arfen Spring/Summer 2014 line by designer Serafina Sama have been quite beautifully structured, but these SS14 garments from the London line are much more [relaxed and free-flowing](https://www.trendhunter.com/trends/digawel-springsummer-2026). Sama's latest line features [beautifully-cut basics](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) that look like they would be extremely comfortable to wear. For the collection of womenswear items, Sama collaborated with illustrator Marcela Gutiérrez for the chromatic eye print that is screen-printed onto a skirt and a shirt from the collection. The [vibrant colors](https://www.trendhunter.com/trends/vowels-1) from Gutiérrez's screen print are enhanced with matching colors in the lookbook's shoes and other clothing items. This makes for a charming easy-to-wear line of garments that would be easy to wear right off the runway, or mix and match to create new looks that are just as visually striking. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 60% | Activity: 51% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Relaxed Watercolor Fashion:** Opportunity for designers to create comfortable and visually striking garments with screen printed eye motifs. ### Where This Applies - **Womenswear:** Chance for fashion brands to incorporate relaxed and free-flowing designs in their collections. - **Illustration:** Potential for illustrators to collaborate with fashion designers and create unique prints for clothing items. - **Footwear:** Opportunity for shoe brands to create footwear that matches the vibrant colors of screen printed garments. ## Related on Trend Hunter - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Effortlessly Elegant Womenswear](https://www.trendhunter.com/trends/veronica-beard-springsummer-2024.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md) - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md)