# Does Microsoft have to be a part of everything? By Greg Ponesse | Published 2005-12-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/is-microsofts-nose-in-everything-imagineable References: [theregister](http://www.theregister.co.uk/2005/12/28/microsoft_nissan_urge/) Nissan and [Microsoft](https://www.trendhunter.com/trends/porsche-x-xbox-consoles) have partnered to show that they can deliver as much impotent grandeur as any other auto/software maker duo. The vendors this week announced that they will unveil the first "fully integrated gaming system within a vehicle." "Conceived by [Nissan Design America Inc.](https://www.trendhunter.com/trends/nft-car) (NDA) and equipped with the [Xbox 360](https://www.trendhunter.com/trends/hyperkin) next-generation video game and entertainment system from Microsoft, the Nissan URGE concept car allows drivers (while parked) to play 'Project Gotham Racing 3' using the car's own steering wheel, gas pedal and brake pedal while viewing the game on a flip-down seven-inch LCD screen," Nissan and Microsoft said in a statement. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 61% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Fully Integrated Gaming Systems:** The trend of incorporating gaming systems into vehicles opens up opportunities for collaborative partnerships between auto and software makers. - **Next-generation Video Game and Entertainment Systems:** The trend towards advanced gaming systems within vehicles presents opportunities for innovative technologies and user experiences. - **In-car Entertainment and Gaming:** The trend of providing in-car entertainment and gaming options creates opportunities for companies to enhance the driving experience. ### Industries Being Reshaped - **Automotive:** The automotive industry can explore integrating gaming systems into vehicles to offer unique selling points and attract tech-savvy consumers. - **Software:** The software industry can develop advanced gaming systems and entertainment platforms for integration into vehicles, creating new revenue streams. - **Gaming:** The gaming industry can leverage partnerships with automotive companies to expand its reach and bring gaming experiences into new contexts. ## Related on Trend Hunter - [Celebratory Automotive Gaming Consoles](https://www.trendhunter.com/trends/porsche-x-xbox-consoles.md) - [Branded Gaming Consoles](https://www.trendhunter.com/trends/branded-gaming-consoles.md) - [In-Car Gaming Collaborations](https://www.trendhunter.com/trends/airconsole-x-audi.md) - [Automaker-Ran Gaming Tournaments](https://www.trendhunter.com/trends/honda-fan-cup.md) - [Connected In-Car Gaming Apps](https://www.trendhunter.com/trends/bmw-x-airconsole.md) - [Game Controller Steering Wheels](https://www.trendhunter.com/trends/afeela-sedan.md) - [Collaborative Gaming-Brand Cars](https://www.trendhunter.com/trends/razer-lexus-tx.md) - [In-Car Gaming Experiences](https://www.trendhunter.com/trends/bmw-2.md) - [Tech Brand Vehicle Features](https://www.trendhunter.com/trends/afeela-car.md)