# Stale Link Advisors The 'Is It Old' Website Informs if a Site Has Lost its Touch By Meghan Young | Published 2011-10-30 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/is-it-old References: [refinery29](http://www.refinery29.com/daily-diversion-is-it-old) & [isitold](http://www.isitold.com/) It is rare nowadays to be the first one to break news about the latest product, project or event thanks to obsessive social media users, so instead of being inadvertently ridiculed for posting or tweeting something that happens to be stale news, double check 'Is It Old.' This [simple and clever website](https://www.trendhunter.com/trends/onlines-tool) actually checks how often a piece of news or site has made it around the block, telling the visitor whether it is worthy to repost and retweet. Created by Swedish-based creative director and graphic designer Per Hansson, Is It Old is exactly what the world needs to stay ahead of the Internet game. It allows people to [filter through outdated information](https://www.trendhunter.com/trends/headline-cleaner), allowing only the [newest, most relevant news](https://www.trendhunter.com/trends/last24ai) to sift through. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 3% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What's Driving This Trend - **Social Media Verification:** The trend of verifying the freshness and relevance of content on social media platforms to avoid sharing outdated information. - **Real-time News Filters:** The trend of using tools or websites to filter and display only the most recent and relevant news. - **Data-driven Content Curation:** The trend of utilizing data analytics to curate content and ensure its timeliness and relevancy. ### Who This Affects Most - **Social Media Monitoring Tools:** Opportunity for companies to develop innovative tools that verify the freshness and relevance of content on social media platforms. - **Digital News Aggregators:** Opportunity for digital news aggregator platforms to integrate real-time filters and algorithms to display only the most recent and relevant news. - **Data Analytics Solutions:** Opportunity for data analytics companies to provide content curation solutions based on real-time analysis and ensuring timeliness and relevancy. ## Related on Trend Hunter - [Time-Traveling Internet Searches](https://www.trendhunter.com/trends/search-a-year.md) - [Internet Humor News](https://www.trendhunter.com/trends/the-daily-snoo.md) - [Product Idea Validators](https://www.trendhunter.com/trends/exist-yet.md) - [Randomized Internet Pages](https://www.trendhunter.com/trends/shuffles-the-internet.md) - [Social Media Post History](https://www.trendhunter.com/trends/time-machine-x.md) - [Link Preview Optimization](https://www.trendhunter.com/trends/preview-website.md) - [Instant Verification Tools](https://www.trendhunter.com/trends/fact-check1.md) - [Failed Digital Product Databases](https://www.trendhunter.com/trends/dead-product-marketplace.md) - [Uncharted Web Journeys](https://www.trendhunter.com/trends/uncharted-web-journeys.md)