# Errand-Running Photography The Irregular Choice Spring 2011 Lookbook Has Fun About Town By Renee Ramsarran | Published 2011-02-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/irregular-choice-spring-2011 References: [studdedhearts.blogspot](http://studdedhearts.blogspot.com/2011/02/irregularchoice.html) & [irregularchoice](http://www.irregularchoice.com/) The Irregular Choice Spring Summer 2011 lookbook makes me want to wear my heels to bed. It was shot and styled by Kimberley Gordon of Wildfox, who chose [big flowing skirts](https://www.trendhunter.com/trends/contemporary-femininity) and [comfortable home wear](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection) to pair with the brand's super sweet, [quirky heels](https://www.trendhunter.com/trends/john-fluevog). Model Jennifer McManis looks happy and relaxed while twirling around in a store, lounging at the barbershop and sprawled out on the bed. The Irregular Choice Spring Summer 2011 lookbook shows off the local attractions of Silverlake, California. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 94% | Activity: 94% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Errand-running Photography:** Disruptive innovation opportunity: Explore the concept of combining everyday errands with professional photography to create unique and personalized experiences for customers. - **Big Flowing Skirts:** Disruptive innovation opportunity: Develop sustainable and versatile materials to create big flowing skirts that are comfortable, stylish, and eco-friendly. - **Quirky Heels:** Disruptive innovation opportunity: Design innovative and unconventional heels that offer both style and comfort for everyday wear. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Incorporate technology into fashion design and manufacturing processes to create customizable and sustainable products. - **Hospitality and Tourism:** Disruptive innovation opportunity: Integrate local attractions into creative marketing campaigns to attract tourists and enhance the overall visitor experience. - **Photography:** Disruptive innovation opportunity: Develop on-demand photography services that cater to specific needs and provide high-quality images in a timely manner. ## Related on Trend Hunter - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Randomness-Inspired Designer Footwear Lines](https://www.trendhunter.com/trends/beauty-in-chaos.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Textured Floral Design Footwear](https://www.trendhunter.com/trends/oasis-society.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Seasonally Appropriate Footwear Capsules](https://www.trendhunter.com/trends/petals-pearls.md)