# Wacky Whimsical Heels The Irregular Choice AW 2010 Lookbook is a Crazy Shoe Wonderland By Summer Luu | Published 2010-09-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/irregular-choice-aw-2010 References: [highsnobette](http://www.highsnobette.com/news/2010/09/27/irregular-choice-autumnwinter-2010-look-book/) & [shop.irregularchoice](http://shop.irregularchoice.com/womens/view_all//?stop=true) The Irregular Choice AW 2010 lookbook is a collection of shoes that will have you dreaming of skipping through surreal dreamlike wonderlands. These [whimsical Irregular Choice heels](https://www.trendhunter.com/trends/platformstyle-sandals) conjure up images of [distorted fairytales like ‘Alice in Wonderland’](https://www.trendhunter.com/trends/aldo-x-disney) or 'Wizard of OZ.' The shoe styles are wacky and unique with bubble-shaped toes, wooden spiral heels and crazy prints. The Irregular Choice AW 2010 lookbook is definitely on the “irregular” side. **Implications** - Products that offer for [easy customization of an outfit](https://www.trendhunter.com/trends/coach-1) are attractive to shoppers with fast-paced lifestyles. Accessories are appealing to those buyers who don't have time to put together intricate outfits. In order to stay relevant, a company could develop their items with this in mind. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 85% | Activity: 63% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Customizable Accessories:** Developing accessories that offer easy customization options can attract shoppers with fast-paced lifestyles. - **Whimsical Fashion:** The popularity of products with whimsical and unique designs presents an opportunity for companies to create wacky and unconventional fashion items. - **Surrealistic Influences:** Drawing inspiration from distorted fairytales and surrealistic elements can create innovative designs and fashion collections. ### Sectors Adopting This - **Fashion Accessories:** The fashion accessories industry can capitalize on the demand for customizable and whimsical products. - **Footwear:** The footwear industry can embrace unconventional designs and materials to create whimsical and distinctive shoe styles. - **Fashion Design:** Fashion designers can explore surrealistic themes and distorted fairytales to create disruptive and imaginative fashion collections. ## Related on Trend Hunter - [Randomness-Inspired Designer Footwear Lines](https://www.trendhunter.com/trends/beauty-in-chaos.md) - [Enchanting Film-Inspired Capsules](https://www.trendhunter.com/trends/wicked-x-aldo.md) - [Board Game-Themed Dynamic Accessories](https://www.trendhunter.com/trends/monopoly-collection.md) - [Eye-Adorned Furry Mules](https://www.trendhunter.com/trends/eyeball-mules.md) - [Whimsical Film-Based Clogs](https://www.trendhunter.com/trends/wicked-x-crocs.md) - [Whimsical Character-Inspired Statement Capsules](https://www.trendhunter.com/trends/aldo-x-disney.md) - [Textured Floral Design Footwear](https://www.trendhunter.com/trends/oasis-society.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Illusory Doll-Like Heels](https://www.trendhunter.com/trends/illusion-boots.md)