# Vibrant Earthquake Photography Buona Fortuna Documents the Effects of the Irpinia Earthquake By Jamie Danielle Munro | Published 2014-05-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/irpinia-earthquake References: [designboom](http://www.designboom.com/art/jorge-manes-rubio-buona-fortuna-italian-chapels-abandoned-irpinia-earthquake-05-25-2014/) & [seethisway](http://www.seethisway.com/seethisway/jorge_manes_rubio.html) Although the Irpinia earthquake happened in the 1980s, the buildings that were hit by this natural disaster are still in a state of ruin, as no one sought to reconstruct certain chapels. Buona Fortuna is a project that seeks to document these ruins, and show that there is still some beauty to be found here. The project is being done by Jorge Manes Rubio and Gianluca Tesauro, who both believe that showing these images will shed more light on the fact that these buildings do still exist. Unfortunately there has been an excessive amount of looting in the area, and not a whole lot of motivation to update the structures. While this reality is sad, the photos that were taken as a result are still a stunning reminder of the past. Photo Credits: [designboom](http://www.designboom.com/art/jorge-manes-rubio-buona-fortuna-italian-chapels-abandoned-irpinia-earthquake-05-25-2014/), [seethisway](http://www.seethisway.com/seethisway/jorge_manes_rubio.html) ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 29% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Heritage Documentation:** A trend to document and preserve historical and cultural heritage sites in a specific area. - **Disaster Recovery:** A trend to embrace technology and to develop strategies to mitigate and recover from natural disasters. - **Photography as Documentation:** A trend where photography is being used to document the history and culture of a specific area. ### Where This Applies - **Tourism:** The tourism industry can leverage heritage documentation to promote and attract visitors to a specific area, and disaster recovery strategies to ensure the safety of travelers. - **Architecture:** The architecture industry can collaborate with organizations involved in heritage documentation and disaster recovery to rebuild and preserve cultural and historical heritage sites, and promote sustainable infrastructure. - **Photography:** The photography industry can collaborate with organizations involved in heritage documentation to provide visual documentation and promote historical and cultural awareness. ## Related on Trend Hunter - [Refurbished Rural Tuscan Farmhouses](https://www.trendhunter.com/trends/ricupaglia.md) - [Post-Earthquake Rebuilding Projects](https://www.trendhunter.com/trends/antakya.md) - [Stone Ruin-Upcycled Holiday Homes](https://www.trendhunter.com/trends/atienza-maure-arquitectos.md) - [Disaster-Striken New Furniture Exhibits](https://www.trendhunter.com/trends/future-perfect.md) - [Earth-Honoring Design Projects](https://www.trendhunter.com/trends/apacheta.md) - [Explosion-Damaged Sculpture Series](https://www.trendhunter.com/trends/light-into-darkness.md) - [Restored Historic Cliffside Hotels](https://www.trendhunter.com/trends/borgo-santandrea.md) - [Volcanic Lighting Installations](https://www.trendhunter.com/trends/lighting-installation.md) - [Compacted Earth Restaurant Designs](https://www.trendhunter.com/trends/quisimangia.md)