<!-- canonical: https://www.trendhunter.com/trends/iroquois -->
<!-- robots: noindex -->

# Sports-Inspired Contemporary Menswear
Iroquois Delivers a New Collection of Comfortable Pieces

By Amy Duong | Published 2018-06-06 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/iroquois
References: [hypebeast](https://hypebeast.com/2018/6/iroquois-fall-winter-2018) & [zozo.jp](http://zozo.jp/brand/iroquois/)

Japanese fashion label Iroquois delivers its latest collection full of contemporary menswear pieces for the colder seasons this year. The seasonal offerings surround the concept of comfortable winter garments, while marking another step towards casual wear. Usually, the label consistently delivers overt Western motifs, but this time it presents a fusion of [street and athletic styles](https://www.trendhunter.com/trends/elevated-athleisure).

The new Iroquois capsule sees graphic prints across staples such as hoodies, track jackets, long sleeve shirts, slim wool coats and heavy shearling jackets. There are also slouch-fitted, raw-hemmed denim pieces as a nod to the 90s along with nylon anoraks and [Harrington](https://www.trendhunter.com/trends/g9) jackets. Additional standout pieces include the quarter zip constructed with soft fleece for warmth and a boiler suit protective from water and inclement weather.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 50% | Activity: 19% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### Why This Trend Is Growing

- **Comfortable Winter Garments:** Opportunity to provide innovative and cozy clothing options for the colder seasons.
- **Fusion of Street and Athletic Styles:** Potential for creating unique and fashionable sportswear-inspired apparel.
- **90s-inspired Denim Pieces:** Disruptive chance to tap into the nostalgic trend of raw-hemmed denim.

### Industries Being Reshaped

- **Fashion:** Innovation opportunities in creating contemporary menswear collections.
- **Apparel:** Development of comfortable and stylish clothing pieces for the colder seasons.
- **Sportswear:** Opportunity to combine street fashion and athletic styles in a unique way.

## Related on Trend Hunter

- [Winter Apparel Collection](https://www.trendhunter.com/trends/everyone-tokyo-fallwinter-2025.md)
- [Modern Sport-Inspired Apparel](https://www.trendhunter.com/trends/winter-wardrobing.md)
- [Elevated Athleisure Pieces](https://www.trendhunter.com/trends/elevated-athleisure.md)
- [Rugged Winter-Ready Apparel](https://www.trendhunter.com/trends/winter-collection-2.md)
- [Cozy Fall-Centric Streetwear](https://www.trendhunter.com/trends/caf-mountain.md)
- [Utility Tokyo Streetwear](https://www.trendhunter.com/trends/blackeyepatch-winter.md)
- [Fall Technical Fashion Capsules](https://www.trendhunter.com/trends/atom-collection.md)
- [Utility Layering Capsules](https://www.trendhunter.com/trends/jjjjound-x-descente.md)
- [Urban Alpine Apparel](https://www.trendhunter.com/trends/bape-by-kazuki-kuraishi.md)
