# Book Quote Clothes Patches These Iron-On Patches Bring Reading Back By Michael Baxter | Published 2014-01-04 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/ironon-patch References: [coolhunting](http://www.coolhunting.com/style/desire-books-iron-on-patches.php) & [desirebooks.au](http://www.desirebooks.com.au/) The book store industry is floundering to say the least, but innovations like this set of iron-on patches are attempting to popularize it again. With the introduction of e-readers, the internet book market and even just good old TV, you'll find less and less people flocking to their [local bookstores](https://www.trendhunter.com/trends/shein-x-alibris), but it doesn't mean we can't get some novelty out of it. Desire Books has found a way to turn literature lovers favourite quotes into iron-on patches that they can use on clothes, [bags](https://www.trendhunter.com/trends/dior-book-tote) and whatever other iron-friendly items they own. With slogans like 'What would Bukowski do,' 'Dashing and Daring' and 'Make Something,' the iron-on patches can be an inspirational and comical reminder that that reading is, in fact, still a thing. They also come 10 colorways to match whatever funky outfit you may want to iron it onto. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 12% | Activity: 4% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [DIY](https://www.trendhunter.com/diy) ## Key Themes ### What's Driving This Trend - **Vintage Quote Fashion:** Novelty fashion statements using classic literary quotes as design are inspiring a resurgence in reading. - **Customizable Textile Accessories:** Personalized and customizable textile accessories that can be modified according to individual preferences are becoming increasingly popular in the fashion industry. - **Literary Ephemera Products:** Novelty objects that feature quotations and text from classic literature, particularly for decorative purposes, are becoming more widespread as a result of the growing demand for sustainable and eco-friendly products. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can create a new category of accessories featuring literary quotes that can cater to literary enthusiasts. - **Printing and Publishing:** Printing and publishing companies can tap into the market of book lovers by working with designers and fashion brands to create products and merchandise inspired by classic literature. - **Eco-friendly Products:** Eco-friendly product manufacturers can expand their product offerings to include literary ephemera products, promoting literature and sustainability to a broader audience. ## Related on Trend Hunter - [Modern Bookworm-Inspired Capsules](https://www.trendhunter.com/trends/book-club-collection.md) - [Functional Bookworm-Inspired Bags](https://www.trendhunter.com/trends/book-club-tote.md) - [Personality-Forward Bookmark Designs](https://www.trendhunter.com/trends/humdrum-paper.md) - [Novel-Inspired Wallets](https://www.trendhunter.com/trends/book-wallets.md) - [Library Literature Merchandise](https://www.trendhunter.com/trends/toronto-public-library-1.md) - [Unique Book-Inspired Fans](https://www.trendhunter.com/trends/book-shaped-fans.md) - [Literature-Inspired Packaging Designs](https://www.trendhunter.com/trends/good-to-read.md) - [Imitation Book Accessories](https://www.trendhunter.com/trends/novel-bookwallets.md) - [Cheekily Creative Bookmarks](https://www.trendhunter.com/trends/illustrated-bookmarks.md)