# Marvel Mascot Figures The Iron Man 3 x Medicom Toy Replaces Tony Stark with a Sinister Bear By Leslie Chen | Published 2013-05-31 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/iron-man-3-x-medicom-toy References: [hypebeast](http://hypebeast.com/2013/5/iron-man-3-x-medicom-toy-mark-xlii-400-1000-bearbricks) & [marvel](http://marvel.com/universe/Iron_Man_Anthony_Stark) Just as Tony Stark fanatics were getting their fix from the big screen, this Iron Man 3 x [Medicom](https://www.trendhunter.com/trends/blazeradorned-bear-figure) Toy comes out to create even more hype for the highly successful [Marvel](https://www.trendhunter.com/trends/lego-iron-man-hulkbuster) franchise. The 400% and 1000% models come out following the already released 100% figurine. Coming in the signature red and gold Iron Man suit, the figure also features a bear face with a sinister expression painted on it. There are also Iron Patriot and War Machine designs for those who want to complete their collection with the whole Iron Man family. The Iron Man 3 x Medicom Toy figure will come out on June 22 as part of the 2013 Medicom Toy Exhibition. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 36% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Customization](https://www.trendhunter.com/customization) ## Key Themes ### Key Themes Behind This Trend - **Collectible Mascot Figures:** There is the potential to expand the market of collectible figures with new and unusual designs. - **Pop Culture Collaborations:** Collaborations between pop culture entities can bring new interest and excitement to existing franchises. - **Hyperrealistic Figurines:** Continued advancements in manufacturing technology can lead to even more realistic and highly detailed collectibles. ### Where This Applies - **Toy Industry:** There is potential for increased income in the toy industry through the production of highly collectible and limited-edition items. - **Entertainment Industry:** Collaborations between entertainment franchises can create new merchandise opportunities and drive additional revenue streams. - **Manufacturing Industry:** Continued advancements in manufacturing technology can lead to more realistic figurations with intricate details that consumers will crave. ## Related on Trend Hunter - [Oversized Superhero Statue Kits](https://www.trendhunter.com/trends/lego-iron-man-hulkbuster.md) - [Collectible Action Icons](https://www.trendhunter.com/trends/hot-toys-2.md) - [Pop Culture Vinyl Toys](https://www.trendhunter.com/trends/berbrick-vecna.md) - [Chrome-Colored Action Figures](https://www.trendhunter.com/trends/hot-toys-1.md) - [Meme-Themed Cartoon Figures](https://www.trendhunter.com/trends/spider-man-no-way-home.md) - [London-Inspired Bear Figures](https://www.trendhunter.com/trends/bearbrick-1.md) - [Cartoon Franchise Collab Collectibles](https://www.trendhunter.com/trends/bape-and-transformers-1.md) - [Custom Face Action Figures](https://www.trendhunter.com/trends/tron-identity-program.md) - [Comic Book Hero Collectibles](https://www.trendhunter.com/trends/comic-book-heros.md)