# Superhero Scents Diesel Follows the 'Iron Man' Craze With a Fragrance for the Brave By Joanne Lam | Published 2010-03-29 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/iron-man-2-diesel References: [latimesblogs.latimes](http://latimesblogs.latimes.com/alltherage/2010/03/diesel-iron-man-2-only-brave-limited-edition-fragrance-packaging.html) & [diesel](http://www.diesel.com/) With 'Iron Man 2' hitting the theaters in less than two months, Diesel decided to launch a limited edition Iron Man version of their feisty fragrance, Only the Brave. Changing the colors of the bottle to match that of the well-known Iron Man armor, Diesel maintains the original scent and manages to attract comic fans galore with its new red and gold outer shell. And the comic-filled packaging box featuring the famous hero adds a great finishing touch. Be sure to check out the scent when it hits stores mid-April. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 17% | Activity: 69% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Limited Edition Fragrances:** The popularity of superhero and movie franchises can be leveraged by offering limited edition fragrances to die-hard fans. - **Brand Collaborations:** Collaborations with popular franchises can help brands expand their reach and tap into new customer segments. - **Pop Culture Marketing:** Using pop culture references and blending them with existing products can help attract customers who are fans of those references. ### Sectors Adopting This - **Fragrance Industry:** The fragrance industry can partner with popular franchises to create limited edition scents that cater to fans of those franchises. - **Entertainment Industry:** The entertainment industry can collaborate with brands to create products that tap into the fan base of popular franchises. - **Consumer Goods Industry:** The consumer goods industry can use pop culture references to market their existing products and attract new customers who are fans of those references. ## Related on Trend Hunter - [Dark Superhero Water Bottles](https://www.trendhunter.com/trends/batman-x-air-up.md) - [Exclusive Sci-Fi Scents](https://www.trendhunter.com/trends/star-wars-fragrances.md) - [Villain Inspired Fragrance Lines](https://www.trendhunter.com/trends/disney-villains-2.md) - [Collectible Cosplay Condiments](https://www.trendhunter.com/trends/heinz-ketchup-and-mustard.md) - [Comic-Inspired Soda Cans](https://www.trendhunter.com/trends/the-heroes.md) - [Culturally Inspired Fragrances](https://www.trendhunter.com/trends/superdry-fragrance.md) - [Horror Film Fragrances](https://www.trendhunter.com/trends/the-scent-of-a-nightmare.md) - [Book-Based Perfumes](https://www.trendhunter.com/trends/die-hot-with-a-vengeance.md) - [Filmic Shark Fragrances](https://www.trendhunter.com/trends/jaws-fragrance.md)