# Extra-Flavorful Artisan IPA Beers These New Iron Hill Brewery IPAs Come in Three Varieties By Michael Hemsworth | Published 2023-02-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/iron-hill-brewery-ipas References: [foodbev](https://www.foodbev.com/news/iron-hill-brewery-rolls-out-trio-of-ipa-flavours/) & [ironhillbrewery](https://ironhillbrewery.com)  These new Iron Hill Brewery IPAs are being launched to start the new year off with a bang and provide avid beer connoisseurs with a series of options to make their way through. The beers include the Peaches & Cream Milkshake IPA, Autoplay Tropical American IPA and the Kryptonic Haze Imperial Juicy IPA, which feature 7%, 5.6% and 9% ABVs, respectively. Each of the beers hone in on some distinct flavor profiles to make them a great option to enjoy on their own or with a meal. Co-Founder Mark Edelson spoke on the new Iron Hill Brewery IPAs saying, "New beers can often take a brewery years to develop. So releasing three at the beginning of the year is no small task. With 20 brewery locations, our team of award-winning brewers can make test batches simultaneously and compare notes. By the time an Iron Hill beer hits the shelves at your local retailer, you know that it has the fingerprints of some of the most decorated brewers in the country.” ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 5% | Activity: 16% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Artisan Ipas:** The trend of artisan IPAs with distinct and unique flavor profiles is growing, which presents an opportunity for breweries to experiment with new ingredients and brewing techniques. - **Milkshake Ipas:** The trend towards creative IPAs, like Peaches & Cream Milkshake IPA, may disrupt the beer industry by attracting a broader audience of craft beer drinkers. - **Imperial Juicy Ipas:** The trend towards high-ABV Imperial Juicy IPAs, like Kryptonic Haze, presents an opportunity for breweries to cater to the growing demand among beer enthusiasts for bold and flavorful beers. ### Sectors Adopting This - **Breweries:** Breweries can take advantage of the trend towards unique and creative IPAs, like Peaches & Cream Milkshake IPA, by experimenting with new flavors and brewing techniques to attract customers. - **Craft Beer:** The craft beer industry can benefit from the trend towards high-ABV Imperial Juicy IPAs, like Kryptonic Haze, by catering to the growing demand among beer enthusiasts for bold and flavorful beers. - **Retailers:** Retailers can capitalize on the trend towards artisan IPAs by stocking a wider variety of unique and flavorful beers to cater to the demand from beer enthusiasts. ## Related on Trend Hunter - [Robust Single-Serve Imperial IPAs](https://www.trendhunter.com/trends/singleserve-imperial-ipa.md) - [Hop-Forward Flagship IPAs](https://www.trendhunter.com/trends/flavorful-ipa.md) - [Tropical Hazy IPAs](https://www.trendhunter.com/trends/tropical-hazy-ipa.md) - [Aromatic Juicy IPAs](https://www.trendhunter.com/trends/juicy-ipa.md) - [Juicily Hopped IPA Beers](https://www.trendhunter.com/trends/ipa-beers.md) - [Double Dry-Hopped IPAs](https://www.trendhunter.com/trends/dryhopped-ipas.md) - [Fruit-Punctuated Hazy IPAs](https://www.trendhunter.com/trends/fruitpunctuated-hazy-ipa.md) - [Peach-Infused Hazy IPAs](https://www.trendhunter.com/trends/peach-hazy-ipa.md) - [Quintuple-Hopped Imperial IPAs](https://www.trendhunter.com/trends/imperial-ipas.md)