# Grill Mark-Themed Packaging The 'Iron Grill' Restaurant in Sydney Has a Distinct Brand Identity By Christopher Magsambol | Published 2015-09-25 | Updated 2015-10-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/iron-grill References: [retaildesignblog.net](http://retaildesignblog.net/2015/08/27/iron-grill-restaurant-brand-identity-by-end-of-work-sydney-australia/) & [endofwork.au](http://www.endofwork.com.au/) The 'Iron Grill' restaurant in Sydney considers itself the Che Guevara of the restaurant world; a guerrilla mindset that wishes to promote the idea of healthy fast food. This message is made clear through the restaurant's focus on [grilled food](https://www.trendhunter.com/trends/grilled-cheese-restaurant) and its health benefits compared to other forms of cooking. Pushing this message even further is the Iron Grill's [outstanding packaging](https://www.trendhunter.com/trends/higgidy). Each piece of packaging, from paper-wrapped bottles, [paper bags](https://www.trendhunter.com/trends/flour-water) and cutlery boxes are grill marked. Even a simple, functional paper sleeve which secures its takeout box continues this wonderful grill-marked theme. Apart from creating a clear focus for its product, Iron Grill reinforces that with a distinct packaging aesthetic. The well thought out packaging further expands the restaurant's brand, and more importantly, its message. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 86% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Distinct Packaging Aesthetic:** Restaurants can create a stronger brand identity by developing a unique packaging aesthetic that reinforces their message. - **Emphasis on Grilled Food:** Restaurants can differentiate themselves by promoting the health benefits of grilled food compared to other forms of cooking. - **Healthy Fast Food Movement:** Restaurants can join the growing trend of promoting healthy fast food with a guerrilla mindset. ### Industries Being Reshaped - **Fast Food:** Fast food restaurants can improve their branding and messaging through unique packaging designs and a focus on healthier food options. - **Packaging:** Packaging companies can provide more creative and customizable designs for restaurants looking to enhance their brand identity and message. - **Health and Wellness:** The health food industry can further promote the benefits of grilled food and help drive the healthy fast food movement. ## Related on Trend Hunter - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Flaming Fare Dining Experiences](https://www.trendhunter.com/trends/flaming-grill-dining-experience.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Streetwear-Branded Grills](https://www.trendhunter.com/trends/supreme-grill.md) - [Accessible Health-Focused Packaging](https://www.trendhunter.com/trends/nutrition-information-label.md) - [Minimalist QSR Packaging Designs](https://www.trendhunter.com/trends/mcdonalds-japan-packaging.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Customizable Packaging Solutions](https://www.trendhunter.com/trends/innovative-packaging-solution.md)