# Fluid Iron Adornments Iron Design's Coat Rack, Book Sconce Are Metal in Motion By Jessica Marcel | Published 2009-11-28 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/iron-design References: [design-milk](http://design-milk.com/coat-rack-by-iron-design-company/) & [irondesigncompany](http://www.irondesigncompany.com/products/coat-rack.html) Of all the materials to devote your design to, [iron is a decent choice](https://www.trendhunter.com/trends/nick-valentijn). Iron Design has taken the usually tough, emotionless metal, and used it to create these [fluid pieces of home decor](https://www.trendhunter.com/trends/optical-flow). The Iron Design [Coat Rack](https://www.trendhunter.com/trends/triangle-hanger) is shaped like ocean waves, and the book sconce has a gently peeling shape that showcases a single book. The Iron Design Company is reinventing the reputation of that oh-so-sturdy material. **Implications** - With modern society demanding so much of its citizens, consumers are looking towards their products for a type of relief. Items that feature a fantastical element are appealing to those who can't afford to take time off. Companies trying to increase their revenue could focus on this when coming out with new designs. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 1% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Fluid Iron Home Decor:** Iron Design's creative use of iron in home decor offers an opportunity for disruptive innovation in the furniture and interiors industry. - **Organic Design:** Iron Design's fluid and peeling designs offer an opportunity for disruptive innovation in the field of organic and nature-inspired products. - **Fantasy-inspired Products:** Iron Design's use of a fantastical element in their products offers an opportunity for disruptive innovation in the fantasy and pop-culture related industries. ### Industries Being Reshaped - **Furniture and Interiors:** Iron Design's creative use of iron in home decor presents an opportunity for disruptive innovation in the furniture and interiors industry. - **Organic and Nature-inspired Products:** Iron Design's fluid and peeling designs present an opportunity for disruptive innovation in the field of organic and nature-inspired products. - **Fantasy and Pop-culture Related Products:** Iron Design's use of a fantastical element in their products presents an opportunity for disruptive innovation in the fantasy and pop-culture related industries. ## Related on Trend Hunter - [Material Art Collectibles](https://www.trendhunter.com/trends/the-ferro-capsule.md) - [Utilitarian Design Series](https://www.trendhunter.com/trends/dpartment.md) - [Curvaceous Floating Illusion Furniture](https://www.trendhunter.com/trends/wave-collection-2.md) - [Metal-Centric Playful Furniture](https://www.trendhunter.com/trends/sight-unseen-1.md) - [Bright Whimsical Home Accessories](https://www.trendhunter.com/trends/blue-balcony.md) - [Minimal Sleek Aluminum Bookstands](https://www.trendhunter.com/trends/industrial-bookstand.md) - [Artful Ethereal Iridescent Resin](https://www.trendhunter.com/trends/objects-of-common-interest.md) - [Mixed Material Home Decor](https://www.trendhunter.com/trends/resin-dragon-egg-ornament.md) - [Stunningly Ornamental Furniture Designs](https://www.trendhunter.com/trends/erm-studio.md)