# Ergonomic Garment Care Devices The 'StraightenME' Iron and Steamer by Dorja Benussi is Efficient By Michael Hemsworth | Published 2019-12-16 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/iron-and-steamer References: [yankodesign](https://www.yankodesign.com/2019/12/16/a-handle-free-iron-and-steamer-duo-thats-as-easy-to-use-as-a-mouse/) & [benussiandthefish](http://www.benussiandthefish.com/what-we-do) The 'StraightenME' iron and steamer is a multifunctional [garment care solution](https://www.trendhunter.com/trends/lenor-crease-releaser) that will provide users with a way to take care of their clothing in a modern manner that addresses [ergonomic concerns](https://www.trendhunter.com/trends/vertical-mouse-concept). The unit is free from handles in favor of a shell-like design that can be ergonomically held in the hand without discomfort for longer periods of time. This will allow users to keep their hand in a natural position and stave off the effects of wrist pain for a more comfortable experience when caring for clothes right out of the dryer. The 'StraightenME' iron and steamer boasts a two-in-one design that will allow users to easily detach the [steamer portion to freshen garments](https://www.trendhunter.com/trends/the-hair-steamer) or release wrinkles with ease. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 41% | Activity: 39% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What Makes This Trend Stand Out - **Ergonomic Household Devices:** The trend towards creating more ergonomic household devices presents opportunities for companies to improve upon and disrupt existing devices and appliances. - **Multifunctional Appliances:** As consumers look for devices that serve multiple purposes, companies can create and market advanced multifunctional appliances that cater to these different needs. - **Natural Position Devices:** The development of devices that allow users to maintain a natural position while carrying out tasks provides opportunities for companies to create products that prioritize ergonomics. ### Sectors Adopting This - **Home Appliances:** The home appliances industry can capitalize on the trend towards ergonomic and multifunctional devices that offer features and benefits beyond what is currently available to consumers. - **Fashion Industry:** The fashion industry can benefit from the use of innovative garment care devices that take care of clothing without causing damage to the fabric while also improving customer experiences. - **Healthcare Industry:** The healthcare industry can use natural position devices to help patients with mobility or pain issues live more comfortably and with greater independence. ## Related on Trend Hunter - [Ergonomically Advanced Clothing Irons](https://www.trendhunter.com/trends/advanced-steam-iron.md) - [Shapeshifting Garment Care Appliances](https://www.trendhunter.com/trends/garment-steamer.md) - [Dual-Fucntional Steam Iron Concepts](https://www.trendhunter.com/trends/darimeven.md) - [Ergonomic Circular Steam Irons](https://www.trendhunter.com/trends/the-ironb.md) - [Fully Automated Ironing Systems](https://www.trendhunter.com/trends/fully-automated-ironing-system.md) - [Handheld Garment Cleaning Devices](https://www.trendhunter.com/trends/portable-dry-cleaner.md) - [Pressurized Steam-Equipped Clothing Irons](https://www.trendhunter.com/trends/pressurized-steamequipped-clothing-iron.md) - [Garment-Drying Laundry Devices](https://www.trendhunter.com/trends/zera-lab-launbot.md) - [High-Tech Clothing Care Solutions](https://www.trendhunter.com/trends/hightech-clothing-care.md)