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# Abstract Ribbed Erotic Toys
The 'iroha+' Collection of Erotic Toys Offers Varying Functionalities

By Mishal Omar | Published 2017-02-10 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/iroha
References: [iroha-tenga](http://iroha-tenga.com/en/plus/)

iroha+ offers a range of [intimate toys](https://www.trendhunter.com/trends/the-dott-wand) that were created specifically for women and feature unique, abstract designs that make them stand out on the market.

Rather than featuring the phallic shapes that many sex toys tend to have, the iroha+ range offers a much more subtle and sophisticated design. There are three products in the collection, the first being the 'Kushi' that is adorned with ribs for "dynamic sensations." The bird-shaped 'Tori' toy has a smooth tip for "insertable pleasure," while the 'Yoru' can be used to "tease and squeeze." The iroho+ sex intimacy are soft to the touch, have [waterproof designs](https://www.trendhunter.com/trends/intimacy-products), and anti-dust coatings to ensure they remain as hygeinic as possible. They also come with a case that the toys simply need to be placed in in order for their batteries to recharge.

The iroha+ collection is ideal for individuals looking for a dynamic experience when it comes to [self-pleasure](https://www.trendhunter.com/trends/pleasing-4).

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 89% | Activity: 83% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### What Makes This Trend Stand Out

- **Abstract Design Sex Toys:** Disruptive innovation opportunity for adult toy manufacturers to create unique, non-phallic designs for sex toys.
- **Hygienic and Rechargeable Sex Toys:** Disruptive innovation opportunity for adult toy manufacturers to incorporate anti-dust coatings and rechargeable batteries in their designs.
- **Gender-specific Sex Toys:** Disruptive innovation opportunity for adult toy manufacturers to create intimate toys specifically designed for women.

### Sectors Adopting This

- **Adult Toy Manufacturing Industry:** Innovative sex toy designs can give manufacturers a competitive edge in the adult toy market.
- **Hygiene Industry:** Anti-dust coatings on sex toys can inspire development of similar products in the hygiene industry.
- **Retail Industry:** Gender-specific sex toys can open up new markets for retailers catering to diverse customer bases.

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