# Collaboration Scottish Soda Cocktails The Funkin Irn-Bru Vodka Martini Has 5% ABV By Michael Hemsworth | Published 2024-10-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/irnbru-vodka-martini References: [foodbev](https://www.foodbev.com/news/funkin-and-irn-bru-partner-on-new-rtd) & [funkincocktails](https://funkincocktails.co.uk)  The [Funkin Irn-Bru](https://www.trendhunter.com/trends/apple-sour-martini) Vodka Martini has been created in partnership between [Funkin Cocktails](https://www.trendhunter.com/trends/funkin-cocktails-double-shot) and [AG Barr](https://www.trendhunter.com/trends/irnbru-xtra-legend-editions) as a libation for avid fans of the signature Scottish soda to try out this fall. The canned cocktail starts off with the signature flavor of Irn-Bru mixed with vodka before being treated to a Funkin's signature nitrogen infusion that enhances the velvety texture of the drink and produces a smooth head when poured. This offers an alternative texture and profile for fans of the soda to enjoy that's distinctly different from the usual effervescence of the canned soda. Irn-Bru Head of Brand Kenny Nicholson spoke on the Funkin Irn-Bru Vodka Martini saying, "We know consumers are always looking for ‘something new and different’ and the Funkin Cocktails Irn-Bru Vodka Martini delivers just that – a perfect blend of our iconic Irn-Bru flavour and bold spirit with Funkin’s mixology expertise to create the first ever alcoholic Irn-Bru ready to drink cocktail, bringing the flavour of Irn-Bru to the growth of the RTD category.” ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 29% | Activity: 27% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Signature Flavor Alcohol Infusions:** Integrating beloved regional soda flavors like Irn-Bru into alcoholic beverages offers a unique twist that can captivate both soda enthusiasts and cocktail aficionados. - **Nitrogen-infused Cocktails:** Incorporating nitrogen technology to enhance texture and mouthfeel can differentiate ready-to-drink cocktails, providing an elevated sensory experience for consumers. - **Collaborative Beverage Innovations:** Partnerships between iconic non-alcoholic beverage brands and cocktail mixologists can produce novel drink options that attract new market segments and boost brand loyalty. ### Sectors Adopting This - **Alcoholic Beverages:** Expanding the range of ready-to-drink cocktails with unique flavors and textures can significantly drive consumer interest and increase market penetration. - **Nitrogen Technology:** The application of nitrogen infusion in beverages opens up opportunities for creating smooth, creamy textures that can become a distinctive product feature. - **Brand Collaboration:** Strategic collaborations between well-known beverage brands and innovative mixologists can create a buzz in the market and appeal to a wider audience. ## Related on Trend Hunter - [Canned Sour Apple Martinis](https://www.trendhunter.com/trends/apple-sour-martini.md) - [Blue Raspberry Martinis](https://www.trendhunter.com/trends/blue-raspberry-martinis.md) - [Bar-Inspired High-ABV Cocktails](https://www.trendhunter.com/trends/funkin-cocktails-double-shot.md) - [Juicy Summertime Cocktail Flavors](https://www.trendhunter.com/trends/new-funkin-cocktails.md) - [High-ABV Canned Cocktails](https://www.trendhunter.com/trends/funkin-double-shot.md) - [Nostalgic Scottish Beer Collections](https://www.trendhunter.com/trends/vault-city.md) - [Soda-Inspired Beer Ranges](https://www.trendhunter.com/trends/vault-city-iron-brew.md) - [Fizzy Vodka Crossover Cans](https://www.trendhunter.com/trends/absolut-vodka-sprite.md) - [Canned Spritz-Style Cocktails](https://www.trendhunter.com/trends/funkin-spritz.md)