# Spiced Seasonal Juice Drinks The Irn-Bru Crimbo Juice will Only be Available in Scotland By Michael Hemsworth | Published 2019-10-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/irnbru-crimbo-juice References: [conveniencestore](https://www.conveniencestore.co.uk/products/barr-launches-festive-irn-bru-into-stores-across-scotland/598969.article) & [agbarr](https://www.agbarr.co.uk) The Irn-Bru Crimbo Juice has been announced by Barr Soft Drinks as a new seasonal offering for Scottish consumers to pick up this holiday as a premium pairing with popular fare. Available only in Scotland for a limited time, the drink features a spiced ginger flavor that is achieved using a mix of the original product along with ginger, clove and cinnamon. This spicy flavor profile is sure to make it a warming option to enjoy when the weather gets cold as an alternative to other mainstream varieties. Marketing Director at Barr Soft Drinks Adrian Troy commented on the new Irn-Bru Crimbo Juice saying, "Timely NPD of this kind delivers premium value, creates a feel-good factor and opens up profitable new consumption occasions. In the last year, limited edition flavours have added almost £190m to the soft drinks category (IRI Marketplace, Value Sales, MAT to 19.07.19, Total Coverage) and we are confident that Irn-Bru Crimbo Juice will add excitement to the soft drinks fixture and incremental retailers sales during the festive period.” ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 39% | Activity: 42% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Seasonal Flavored Drinks:** Disruptive innovation opportunity in creating unique and limited-edition flavors for the holiday season to drive consumer excitement and increase sales. - **Spiced Beverage Trend:** Disruptive innovation opportunity in adding spices like ginger, clove, and cinnamon to beverages to offer a warming and unique flavor profile. - **Limited Edition Offerings:** Disruptive innovation opportunity in launching limited edition drinks to create a sense of exclusivity and drive consumer demand. ### Who This Affects Most - **Beverage:** Disruptive innovation opportunity for beverage companies to create seasonal and spiced drink offerings to tap into the growing consumer demand for unique flavors. - **Soft Drinks:** Disruptive innovation opportunity in the soft drinks industry to introduce limited edition flavors during the festive season to boost sales and attract new customers. - **Retail:** Disruptive innovation opportunity for retailers to capitalize on the popularity of limited edition and seasonal drinks by creating dedicated shelf space and promotions to drive sales. ## Related on Trend Hunter - [Spiced Holiday Cranberry Creations](https://www.trendhunter.com/trends/ocean-spray-2.md) - [Frosty Refreshment Soda Flavors](https://www.trendhunter.com/trends/irnbru-xtra.md) - [Collaboration Scottish Soda Cocktails](https://www.trendhunter.com/trends/irnbru-vodka-martini.md) - [High-Caffeine Energy Cans](https://www.trendhunter.com/trends/pwr-bru.md) - [Nostalgic Scottish Beer Collections](https://www.trendhunter.com/trends/vault-city.md) - [Seasonally Flavored Honeys](https://www.trendhunter.com/trends/cranberry-ginger-blossom-honey.md) - [Holiday-Themed Spiced Ciders](https://www.trendhunter.com/trends/kopparberg-spiced-blackberry-cider.md) - [Summer-Driven Energy Drinks](https://www.trendhunter.com/trends/pwrbru.md) - [Mulled Blackberry Beverages](https://www.trendhunter.com/trends/ocean-spray-mulled-blackberry-pear.md)