# IRL TV Feuds Martha Stewart and Norma Collier Story on Desperate Housewives By Going Like Sixty | Published 2008-09-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/irl-just-like-tv-martha-stewart-norma-collins-story-on-desperate-housewives References: [medialifemagazine](http://www.medialifemagazine.com/news2002/jun02/jun24/1_mon/news2monday.html) Norma Collier and Martha Stewart are the real life versions of Bree and Katherine from Desperate Housewives. In real life, Norma Collier was a partner with Martha Stewart until Martha went behind Norma's back and stole customers. On the season premier of Desperate Housewives, Bree was claiming all the glory for a [catering business](https://www.trendhunter.com/trends/rachel-greens-trifle-kits) made successful by Katherine. Norma Collier confronted Stewart, who then responded by dumping Norman Collier's belongings in the rainy street. On Desperate Housewives, Katherine humiliated Bree with a disastrous dessert on a [cooking show](https://www.trendhunter.com/trends/yes-chef-meal-kit), one just like Martha Stewart might host. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 50% | Activity: 11% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Real-life TV Feuds:** Media companies can capitalize on the public's fascination with real-life drama by creating content that showcases conflicts between well-known individuals. - **Business Betrayal:** Technology startups can disrupt industries through building decentralized platforms that secure transactions and prevent unethical business practices such as customer poaching. - **Public Shaming:** Social platforms can innovate by offering real-time alternatives for managing online and offline conflicts, turning public shaming into an opportunity for reconciliation and self-improvement. ### Who This Affects Most - **Media Production:** Producers can leverage demand for entertainment that blurs the line between fact and fiction and create content that explores the show business industry and real-life conflicts. - **Blockchain:** Blockchain startups can bring transparency and trust to the business world by building decentralized platforms that secure transactions and prevent unethical business practices. - **Social Media:** Social platform companies can transform social conflicts into opportunities for meaningful dialogue and reconciliation, ultimately improving user experience and engagement. ## Related on Trend Hunter - [Celeb-Backed Refreshment Ads](https://www.trendhunter.com/trends/pure-leaf-marthas-little-helper.md) - [Lifestyle Icon-Backed Stores](https://www.trendhunter.com/trends/martha-stewart-is-launching.md) - [Boundary-Pushing Wine Collaborations](https://www.trendhunter.com/trends/marthas-chard.md) - [Lifestyle Icon-Backed Restaurants](https://www.trendhunter.com/trends/bedford-by-martha-stewart.md) - [Celebrity-Backed Outdoor Apparel](https://www.trendhunter.com/trends/martha-stewart-2.md) - [Reality TV-Themed Ice Creams](https://www.trendhunter.com/trends/the-slc-scoop.md) - [Co-Branded Outdoor Kitchens](https://www.trendhunter.com/trends/tamara-day-rta-outdoor-living.md) - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [Cooking Competition Meal Boxes](https://www.trendhunter.com/trends/yes-chef-meal-kit.md)