# Digital Detox Bath Bombs Lush Cosmetics' IRL Bath Bomb Promotes a Day of Digital Detoxing By Laura McQuarrie | Published 2020-08-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/irl-bath-bomb References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Zoella_drops_IRL_bath_bomb_with_Lush_in_digital_detox_drive/169215) [Lush](https://www.trendhunter.com/trends/saltbomb) Cosmetics teamed up with Zoe Sugg—also known as Zoella—to promote a day of digital detoxing with its new product, the IRL bath bomb. Zoella co-created the bath bomb with Lush and it will be appearing on store shelves at the end of August, just days before #DigitalDetoxDay on September 5th. On this day, people are invited to take a break from social media and check in on their mental health. #DigitalDetoxDay is an initiative organized with mental wellbeing campaign #IAmWhole, which was founded by Jordan Stephens, Lush and Sugg. The bath bomb itself includes the soothing scents of neroli and it dissolves to form a calming colorscape of pinks, blues and purples that will remind of a setting sun. Image Credit: Lush Cosmetics ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 66% | Activity: 77% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Mental Health Awareness:** The trend of raising awareness for mental health issues and promoting self-care routines presents an opportunity for companies to cater to consumers' emotional well-being. - **Digital Detox Products:** The trend of unplugging from technology and promoting digital detox presents an opportunity for companies to create products that facilitate this, such as bath bombs like Lush's IRL bath bomb. - **Collaborative Product Development:** The trend of collaborating with influencers and celebrities to create products presents an opportunity for companies to reach new audiences and add a unique perspective to their offerings, like Lush's collaboration with Zoe Sugg. ### Industries Being Reshaped - **Wellness:** The wellness industry can benefit from creating products and services that promote mental health awareness and self-care routines. - **Cosmetics:** The cosmetics industry can benefit from creating digital detox products, such as bath bombs, to help consumers take a break from technology and focus on their well-being. - **Marketing and Advertising:** The marketing and advertising industry can benefit from collaborative product development with influencers and celebrities to reach new audiences and add a unique perspective to their clients' offerings. ## Related on Trend Hunter - [Cinematic Bath Bombs](https://www.trendhunter.com/trends/saltbomb.md) - [Color-Changing Bath Bombs](https://www.trendhunter.com/trends/color-changing-bath-bomb.md) - [Celebratory Bath Bombs](https://www.trendhunter.com/trends/hutan-limited-edition-bath-bomb.md) - [Pixelated Bath Bombs](https://www.trendhunter.com/trends/minecraft-x-lush.md) - [Cold Water Bath Bombs](https://www.trendhunter.com/trends/cold-water-bath-bomb.md) - [Tech Rebellion Campaigns](https://www.trendhunter.com/trends/big-tech-rebellion.md) - [Modern Digital Detox Boxes](https://www.trendhunter.com/trends/digital-detox-box.md) - [Limited-Edition Bath Bomb Fundraisers](https://www.trendhunter.com/trends/limitededition-bath-bomb.md) - [Dragon-Themed Bath Bombs](https://www.trendhunter.com/trends/how-to-train-your-dragon-x-lush.md)