# Fitness Tracking Earbuds The iriver ON by Valencell Monitors Physical Efforts and Plays Music By Meghan Young | Published 2013-01-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/iriver-on References: [psfk](http://www.psfk.com/2013/01/fitness-tracking-earphones.html) & [valencell](http://valencell.com/news/2013/valencell-inc-iriver-ltd-unveil-breakthrough-fitness-monitoring-earbuds-ces) The iriver ON earbuds are the latest fitness tracking device to be unveiled at the 2013 Consumer Electronic Show (CES). Instead of putting on another piece of technology such as the [Nike Fuelband](http://www.trendhunter.com/trends/nike-fuelband) or the [Fitbit One](http://www.trendhunter.com/trends/fitbit-one-and-fitbit-zip), the iriver ON earbuds allow people to monitor their efforts through something they most likely would have used no matter what. Listening to music has always been a huge motivator and these headphones now provide even more benefits. Designed by Valencell, the iriver ON earbuds are able to track the wearer's heart rate, distance, speed, cadence, VO2 max (aerobic fitness level) and calories burned. Described via the press release as "the first Bluetooth audio headset powered by Valencell’s PerformTek Precision Biometrics, a licensable sensor technology," they are set to hit the market in March. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 18% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Fitness Tracking Earbuds:** Opportunity for disruptive innovation in the wearable technology industry by integrating fitness tracking features into everyday devices like earbuds. - **Personalized Fitness Monitoring:** Opportunity for disruptive innovation in the health and wellness industry by creating personalized fitness monitoring solutions that track multiple metrics. - **Wearable Biometric Sensors:** Opportunity for disruptive innovation in the sensor technology industry by developing licensable biometric sensors for seamless integration into various wearable devices. ### Sectors Adopting This - **Wearable Technology:** Opportunity for disruptive innovation in the wearable technology industry by integrating fitness tracking features into everyday devices like earbuds. - **Health and Wellness:** Opportunity for disruptive innovation in the health and wellness industry by creating personalized fitness monitoring solutions that track multiple metrics. - **Sensor Technology:** Opportunity for disruptive innovation in the sensor technology industry by developing licensable biometric sensors for seamless integration into various wearable devices. ## Related on Trend Hunter - [Health-Sensing Earbuds](https://www.trendhunter.com/trends/soundcore-liberty-4.md) - [Heart Rate-Tracking Earbuds](https://www.trendhunter.com/trends/beats-powerbeats-pro-2.md) - [Gym-Ready Workout Earbuds](https://www.trendhunter.com/trends/workout-earbuds.md) - [Wearable Fitness Trackers](https://www.trendhunter.com/trends/airjump.md) - [Pro-Grade Athlete Earbuds](https://www.trendhunter.com/trends/anker-soundcore-aerofit-pro.md) - [Sports-Focused Earbuds](https://www.trendhunter.com/trends/go-air-sport.md) - [Ear-Based Health Trackers](https://www.trendhunter.com/trends/the-lumia-2.md) - [Open-Ear Health-Tracking Earbuds](https://www.trendhunter.com/trends/lolliclip.md) - [Athlete-Focused Off-Ear Earphones](https://www.trendhunter.com/trends/float-run.md)