# Gamer Body Wash Campaigns The Irish Spring Gaming Shower Lets Users Get Clean While Gaming By Niko Pajkovic | Published 2022-04-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/irish-spring-nicesmelling-gaming-shower References: [marketingdive](https://www.marketingdive.com/news/irish-spring-gamer-shower-pod-FaZe-Clan/622047/) & [irishspring](https://www.irishspring.com/en-us)  For its latest marketing push, [men's soap brand](https://www.trendhunter.com/trends/real-soap-body-wash) [Irish Spring](https://www.trendhunter.com/trends/gaming-shower) has designed a plexiglass shower pod for gamers dubbed the Irish Spring Nice-Smelling Gaming Shower. The concept behind the shower is that it allows gamers to get clean without requiring that they ever actually stop playing video games. The shower pod features a large plexiglass construction that encloses a premium gaming chair. Users are invited to enter the pod, where they can continue playing video games on a built-in overhead display. As guests proceed to game, the shower runs through a 20-30 minute cleaning cycle that includes a rinse, soap lathering, and massage. The new installment, which is located in Mexico City, is being used to promote Irish Spring's new line of body washes by appealing to Gen Z and Millenial audiences in a [playful and humorous way](https://www.trendhunter.com/trends/moist-humor). Image Credit: Irish Spring ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 61% | Activity: 71% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Gamer-friendly Hygiene Products:** The rise of unique gaming-themed hygiene products presents opportunities to develop custom scents and ingredients that cater to long hours of gaming. - **Innovative Marketing Techniques:** The development of unconventional marketing strategies, such as the Irish Spring Gaming Shower, allows brands to capture the attention of younger audiences as they seek more engaging advertising experiences. - **Game and Grooming Combinations:** The increasing popularity of the intersection between gaming and hygiene presents opportunities for the development of new products and services that cater to this unique needs of the gaming community. ### Where This Applies - **Personal Care Products:** There is potential for personal care product manufacturers to incorporate gaming-themed scents and ingredients into their existing product lines to capture the attention of gaming audiences. - **Gaming Equipment:** Entrepreneurs in the gaming equipment industry may explore opportunities to develop gaming chairs and other gaming accessories that include hygiene features, such as showers or cleaning devices. - **Advertising and Marketing:** Marketing and advertising professionals can consider developing and promoting unconventional marketing campaigns that cater to niche audiences, like the gaming community as demonstrated by the Irish Spring Gaming Shower campaign. ## Related on Trend Hunter - [Branded Gaming Showers](https://www.trendhunter.com/trends/gaming-shower.md) - [Game-Themed Soap Collabs](https://www.trendhunter.com/trends/dr-squatch-x-call-of-duty.md) - [Game-Inspired Hygiene Essentials](https://www.trendhunter.com/trends/minecraft-diamond-scrub.md) - [Video Game-Inspired Soaps](https://www.trendhunter.com/trends/dr-squatch-x-call-of-duty-collection.md) - [Shaving Game Experiences](https://www.trendhunter.com/trends/razor-island.md) - [Gamer-Approved Soap Products](https://www.trendhunter.com/trends/dr-squatch-x-minecraft.md) - [Chaotic Grooming Games](https://www.trendhunter.com/trends/philips-oneblade-body-royale.md) - [Pop-Up Sensory Showers](https://www.trendhunter.com/trends/sensory-shower.md) - [Inspiring Daily Bodycare](https://www.trendhunter.com/trends/unleash-your-inner-shower.md)