# Aperture-Inspired Drink Cups The 'IRISgo' Cups Twist to Create a Leakproof Seal By Michael Hemsworth | Published 2020-07-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/irisgo-cups References: [yankodesign](https://www.yankodesign.com/2020/07/14/ingenious-cup-uses-a-camera-inspired-aperture-closing-system-to-become-water-tight/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+yankodesign+%28Yanko+Design+-+Form+Beyond+Function%29) & [kickstarter](https://www.kickstarter.com/projects/irisgo/irisgo-finally-lets-you-enjoy-reusable-cups?ref=Fundedtoday&utm_medium=referral&utm_source=yanko.fnd.to) The 'IRISgo' cups are a range of [reusable drinking vessels](https://www.trendhunter.com/trends/eureka-tumbler) for those seeking out a better way to carry their choice of beverage with them when heading out of the house. The cups feature an aperture-inspired closure system that will create a [leakproof seal](https://www.trendhunter.com/trends/sunshing-s-pure-thermos) in order to prevent spillage and also [retain heat for hot drinks](https://www.trendhunter.com/trends/alessi-buri-tumbler). The cups come in two size options to accommodate large or small amounts of beverage and are crafted from high-quality components to ensure they are ready for years of continued use. The 'IRISgo' cups have been designed, developed and tested in Switzerland, and will accommodate a better drinking experience thanks to their distinct design. The large mouth opening on the cup allows for easier drinking as well as refilling to make it more like a conventional cup. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 95% | Activity: 84% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen) ## Key Themes ### What Makes This Trend Stand Out - **Leakproof Drinkware:** The use of aperture-inspired closure systems on drinkware with a leakproof seal for easy transportation of beverages on-the-go. - **Reusable Vessels:** The trend towards more sustainable, eco-friendly solutions for drinking vessels that can be used over and over. - **Distinctive Design:** The use of unique, eye-catching designs on drinkware to enhance the user's experience and differentiate the product from traditional drinkware. ### Sectors Adopting This - **Food & Beverage:** Restaurants, cafes, and coffee shops can offer customers a more convenient and eco-friendly experience with reusable, spill-proof drinkware. - **Travel & Tourism:** Products like the 'IRISgo' cups can be marketed towards travelers who prioritize sustainability and convenience when it comes to beverage transport. - **Retail:** Retail stores can offer customers innovative drinkware solutions that stand out from traditional drinkware and promote sustainable behavior. ## Related on Trend Hunter - [Pocket-Sized Collapsible Coffee Cups](https://www.trendhunter.com/trends/zerowaste-cup.md) - [Collapsible Folding Carrier Cups](https://www.trendhunter.com/trends/origami-cup.md) - [Multifunctional Drinking Bottles](https://www.trendhunter.com/trends/keepcup-bottle.md) - [All-In-One Compostable Cups](https://www.trendhunter.com/trends/the-butterfly-cup.md) - [Collapsible Metallic Coffee Carriers](https://www.trendhunter.com/trends/collapsible-stainless-steel-cup.md) - [Accordion-Style Coffee Cups](https://www.trendhunter.com/trends/accordion-paper-cup.md) - [Domed Lid Yogurt Bowls](https://www.trendhunter.com/trends/go-bowl.md) - [Eye-Catching Reusable Beverage Cups](https://www.trendhunter.com/trends/reusable-beverage-cup.md) - [Tracker-Friendly Coffee Cup Holders](https://www.trendhunter.com/trends/traveler-coffee-cup-holder.md)