# Conservative Monochromatic Captures The Iris van Berne Kurv Winter 2011 Shoot is Chic By Souzan Michael | Published 2012-01-29 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/iris-van-berne-kurv-winter-2011 References: [fashnberry](http://fashnberry.com/editorials/iris-van-berne-by-sohrab-vahdat-for-kurv-winter-2011/) & [fashionmodeldirectory](http://www.fashionmodeldirectory.com/models/Iris_van) Sometimes the best way to appreciate the fashion in an editorial shoot is when it is shot in [black and white](https://www.trendhunter.com/trends/black-tag-collection), and the Iris van Berne Kurv Winter 2011 photo shoot showcases the stunning pieces perfectly. It can be easy to get caught up in the glamor and opulence of [fashion editorials](https://www.trendhunter.com/trends/alessandro-micheles), especially in the past few seasons, when [color, prints and retro fashions](https://www.trendhunter.com/trends/studio-nicholson-fw25) have been taking over, but the simplicity of this editorial, shot by photographer Sohrab Vahdat, is undeniably chic. Styled by Kawa H Pour, the photo shoot, called E=MC2, is ultra modern and showcases 21-year-old model Iris van Berne channeling and paying tribute to 60s icon and supermodel Twiggy. The Iris van Berne Kurv Winter 2011 photo shoot is effortlessly chic. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 70% | Activity: 18% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Black-and-white Fashion Shoots:** Disruptive innovation opportunities include using black-and-white photography to highlight fashion pieces in a minimalistic and timeless way. - **Minimalist Editorial Shoots:** Opportunities for disruptive innovation lie in creating editorial shoots that embrace simplicity and showcase the beauty of fashion without distractions. - **Modern Vintage Fashion:** Disruptive innovation can be found in combining modern and vintage elements in fashion editorials, creating a unique and intriguing aesthetic. ### Where This Applies - **Fashion Photography:** Disruptive innovation opportunities include experimenting with different photographic techniques and styles to create captivating fashion visuals. - **Fashion Publishing:** Opportunities for disruptive innovation exist in redefining editorial standards and embracing unconventional approaches to showcasing fashion. - **Fashion Styling:** Disruptive innovation can arise from pushing boundaries in fashion styling, blending different eras, trends, and aesthetics to create fresh and unexpected looks. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Arty Knitwear Collections](https://www.trendhunter.com/trends/arty-knitwear.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)