# Midas Touch Mermaid Shoots Irinia Funtikova is a Golden Goddess for Photographer Timmothy Lee By Summer Luu | Published 2010-12-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/irinia-funtikova References: [fashionising](http://www.fashionising.com/pictures/b--A-golden-goddess-5484.html) & [timmothylee](http://www.timmothylee.com) In photographer Timmothy Lee's latest work, model Irina Funtikova is captured as a shimmering gilded goddess in everything gold. From sequined harem pants to gold-dusted frocks, the photos jump out as rich and brilliant. The most adorable ensemble is the model outfitted in a mermaid-like dress embellished with gleaming shingle-like details. With matching tawny makeup and shiny jewelry, Irina Funtikova bedazzles the pages in glitter and gold. **Implications** - Consumers engage in products to sustain a basic human need or to indulge a personal taste or preference. Because of this, consumers are more likely drawn to products that evoke emotions or with which they are able to forge a personal connection. Big businesses may find this an intimidating challenge, but appealing to consumers can be as simple as providing them with visual distractions from their everyday responsibilities. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 80% | Activity: 58% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Gold Fashion:** Innovative clothing designs that involve gold embellishments, sequins, or dust for a luxurious feel and look. - **Mermaid Aesthetics:** The integration of shiny details, green and blue hues, and fin-like designs in fashion, cosmetics, and home decor. - **Glitter Makeup:** Bold makeup looks that incorporate glitter and gold pigments for a distinctive appearance. ### Who This Affects Most - **Fashion Industry:** Designing and producing high-quality, visually-stunning clothing pieces that cater to consumers' personal tastes and preferences. - **Cosmetics Industry:** Developing makeup products that offer consumers an opportunity to experiment with glitter and gold pigments for a unique, personalized look. - **Interior Design Industry:** Creating mermaid-inspired home decor and accessories that add a touch of sophistication and artistry to living spaces. ## Related on Trend Hunter - [Hydration-Focused Shimmer Drops](https://www.trendhunter.com/trends/skinvest.md) - [Sustainable High-Quality Jewelry](https://www.trendhunter.com/trends/erin-tracy.md) - [Mermaid-Inspired Makeup Collections](https://www.trendhunter.com/trends/shells-jewel-collection.md) - [Delicately Patterned Beauty Collections](https://www.trendhunter.com/trends/kustaa-saksi1.md) - [Iridescent Smoothie Toppings](https://www.trendhunter.com/trends/tropical-smoothie-cafe-mermaid-style.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Glittery Powder Sprays](https://www.trendhunter.com/trends/starcrossed-dreams.md)