# Grungy Grafitti Shoots The Carefree Irina Lazareanu Cover Magazine February 2011 Shoot By Renee Ramsarran | Published 2011-02-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/irina-lazareanu-cover-magazine-february-2011 References: [fashiongonerogue](http://fashiongonerogue.com/irina-lazareanu-rasmus-skousen-cover-february-2011/) & [cover.dk](http://www.cover.dk/) The Irina Lazareanu Cover Magazine February 2011 editorial showcases cool and fashion. The model looks carefree and casual in a [girly-grunge wardrobe](https://www.trendhunter.com/trends/the-october-collection) styled by Emelie Johansson. Photographer Rasmus Skousen captures the beautiful brunette against a [grafittied background](https://www.trendhunter.com/trends/elho-x-andr-saraiva), as she playfully pulls at her clothes and shows off this revisited style. Check out the gallery to see the underground Irina Lazareanu Cover Magazine February 2011 editorial. **Implications** - Punk rock culture continues to be integrated into mainstream society as consumers are itching for the opportunity to break free from cookie-cutter moulds. Businesses that can incorporate elements from [sub-cultures](https://www.trendhunter.com/trends/wildest-ones-yet) -- like graffiti -- will continue to appeal to consumers looking for refreshing designs. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 60% | Activity: 35% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Integration of Punk Rock Culture:** Businesses that can incorporate elements from sub-cultures like graffiti will appeal to consumers looking for refreshing designs. - **Break From Cookie-cutter Moulds:** As consumers seek to break free from conventional norms, there is an opportunity for businesses to offer unique and non-traditional products and services. - **Revival of Girly-grunge Style:** The revisited girly-grunge style seen in the photoshoot presents an opportunity for businesses to tap into the market of consumers who crave a blend of femininity and edginess. ### Industries Being Reshaped - **Fashion and Apparel:** The incorporation of punk rock elements, such as graffiti, can attract consumers looking for alternative and unique fashion choices. - **Art and Visual Design:** Businesses in this industry can explore the demand for graffiti-inspired artwork and designs, catering to consumers who appreciate the edgy and rebellious aesthetic. - **Music and Entertainment:** The revival of girly-grunge style in the photoshoot presents opportunities for musicians and entertainers to incorporate this aesthetic into their performances and visual branding. ## Related on Trend Hunter - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Archive-Inspired Retro Luxe Fashion](https://www.trendhunter.com/trends/tattoo-collection.md) - [Bold Graffiti Printed Totes](https://www.trendhunter.com/trends/stephen-sprouse.md)