# Custom Iridescent Sneakers This Shimmering Print is Now an Option with NIKEiD's Customized Service By Cadhla Gray | Published 2015-10-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/iridescent-sneakers References: [nicekicks](http://www.nicekicks.com/tag/nikeid/) & [nike](http://www.nike.com/us/en_us/c/nikeid) Though we are moving into the colder months and with that often comes more neutral or monotone fashions, these [iridescent sneakers](https://www.trendhunter.com/trends/copper-egg) available from NIKEiD can brighten up any fall wardrobe. For non-sneakerheads, NIKEiD is a custom shoe service that allows users to choose the material, style and pattern they'd like for their personalized shoe purchase. Inviting consumers to be a part of the production process, the extended options mean [Nike](https://www.trendhunter.com/trends/olive-flak) customers always leave happy. Since the Nike [Air Force 1](https://www.trendhunter.com/trends/soft-pearl-colorway) is such a popular shoe, Nike decided to make it available in an iridescent colorway. Reminiscent of step-sensing light-up shoes, these are a modern and mature take on a childhood favorite. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 90% | Activity: 67% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Iridescent Fashion:** The use of iridescent materials in fashion will become a popular trend in the coming years. - **Customized Sneakers:** Sneaker brands have a disruptive innovation opportunity to personalize their products for consumers. - **Consumer Involvement:** More companies will seek to involve consumers in the production process through personalized product customization. ### Where This Applies - **Fashion and Apparel:** Fashion brands are beginning to incorporate iridescent materials into their designs. - **Athletic Footwear:** Sneaker brands like Nike are offering custom options for their shoes to stand out in the competitive athletic footwear industry. - **Tech-enabled Manufacturing:** Manufacturing companies can leverage technology to allow consumers to personalize and customize their products. ## Related on Trend Hunter - [Iridescent Fall-Ready Sneakers](https://www.trendhunter.com/trends/olive-flak.md) - [Iridescent Summer-Ready Sneakers](https://www.trendhunter.com/trends/shox-tl-2.md) - [Stealthy Iridescent Sneakers](https://www.trendhunter.com/trends/arctic-night.md) - [Crystal-Encrusted Stealthy Sneakers](https://www.trendhunter.com/trends/air-max-plus-moonlight.md) - [Pearlescent Soft Tonal Sneakers](https://www.trendhunter.com/trends/soft-pearl-colorway.md) - [Iridescent Performance Sneaker Models](https://www.trendhunter.com/trends/copper-egg.md) - [Crackled Holiday-Inspired Shoes](https://www.trendhunter.com/trends/nike-5.md) - [Glittery Pink Lifestyle Sneakers](https://www.trendhunter.com/trends/rose-gold-colorway.md) - [Monochromatic Patterned Sneakers](https://www.trendhunter.com/trends/thunderstorm-colorway.md)