# Glowing Jelly Highlighters INC.REDIBLE's Iridescent Jelly Offers a Natural Dewy Finish By Mishal Omar | Published 2018-03-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/iridescent-jelly References: [sephora](https://www.sephora.com/product/you-glow-girl-iridescent-jelly-P429434) With the days of purely matte makeup long gone, brands like INC.REDIBLE are offering products that enhance the glow of people's skin – with its You Glow Girl Iridescent Jelly collection being one example. The product comes in two different colors – a Cosmic Blur with ultra violet undertones that offer a subtle but noticeable sheen to the skin, along with a Show Glow with gold undertones for those looking for a bronze finish. Its silky, [jelly form](https://www.trendhunter.com/trends/clean-fresh-jelly-water-tint) ensures easy application, with the texture being such that it would look flawless applied with either fingers alone, or a makeup brush. The INC.REDIBLE Iridescent Jelly products are cruelty free, and can be applied atop the cheekbones, along the brow line, on the cheeks, or [on the lips](https://www.trendhunter.com/trends/hydra-jelly-pocket-lip-jam). ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 28% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Enhancing Glow:** Brands are offering products that enhance the natural glow of people's skin, providing a dewy finish. - **Iridescent Jelly:** Jelly-based makeup products with iridescent properties are gaining popularity for their easy application and flawless finish. - **Cruelty-free Beauty:** There is a growing demand for beauty products that are cruelty-free and environmentally friendly. ### Sectors Adopting This - **Beauty and Cosmetics:** The beauty and cosmetics industry can utilize the trend of enhancing glow to create innovative products that cater to the desire for a natural, dewy finish. - **Makeup Tools and Accessories:** The makeup tools and accessories industry can develop brushes and applicators specifically designed for the easy application of iridescent jelly makeup products. - **Ethical Manufacturing:** The trend towards cruelty-free beauty products presents opportunities for the ethical manufacturing industry to develop innovative production methods and sustainable materials. ## Related on Trend Hunter - [Jelly Bronzer Sticks](https://www.trendhunter.com/trends/revolution-jelly-bronze-tint.md) - [High-End Highlighter Collections](https://www.trendhunter.com/trends/gucci-glow-highlighter.md) - [Glow-Boosting Skin Tints](https://www.trendhunter.com/trends/bright-light-face-glow.md) - [Jelly-Inspired Lip Glosses](https://www.trendhunter.com/trends/freshian-glasslike-lip-jelly.md) - [Sensorial Jelly Serums](https://www.trendhunter.com/trends/milk-makeup-serum-stick.md) - [Sensorial Lip Jellies](https://www.trendhunter.com/trends/hydra-jelly-pocket-lip-jam.md) - [Jam-Inspired Beauty Products](https://www.trendhunter.com/trends/jaminspired-beauty.md) - [Soothing Body Jellies](https://www.trendhunter.com/trends/lavender-glow.md) - [Cooling Multi-Use Jelly Tints](https://www.trendhunter.com/trends/cooling-water-jelly-tint.md)