# White Iridescent Glitter Pigments MAC's Iridescent White Pigment Was Used at London Fashion Week By Riley von Niessen | Published 2018-02-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/iridescent-glitter-pigment References: [popsugar](https://www.popsugar.com/beauty/MAC-Launching-Iridescent-Glitter-Pigment-44600577) & [maccosmetics](https://www.maccosmetics.com/product/13848/505/products/makeup/face/multi-use/glitter#/shade/3D_Silver) During London Fashion Week, makeup artist Claire Mulleady shared some behind the scenes footage of her work, and showed fans how she used [MAC's](https://www.trendhunter.com/trends/jelly-slime-all-over-highlighter) [iridescent glitter pigment as an eyeshadow](https://www.trendhunter.com/trends/glimmer-liquid-shadow) on one of the models she worked with. To take full advantage of the sparkle that the pigment provides, Mulleady gently tapped it onto the model's eyelids to pack it down, generating a statement look that provided a healthy glow. In addition to using the Iridescent White pigment as an eyeshadow, consumers can also use it to add some sparkle to their shoulders and collarbones, or even put it in their hair. Like other MAC pigments that are currently available, the white version comes in a large pot that's likely to last years, and costs $22 USD. Image Credit: Instagram @mixedgemsbeauty @clairemulleady ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 40% | Activity: 76% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Iridescent Pigment:** The use of iridescent pigment in makeup and clothes can create a dazzling appearance and a new beauty trend. - **Multi-purpose Pigment:** Pigments that can be used on various parts of the body can be a new makeup trend and opportunity for pigments to penetrate diverse markets. - **Sustainable Pigments:** The production of sustainable and eco-friendly pigments can help companies appeal to environmentally-conscious customers and meet sustainable development goals. ### Sectors Adopting This - **Fashion Industry:** The fashion industry can explore the use of iridescent pigment in clothes and accessories, providing a new avenue for creativity and innovation. - **Cosmetics Industry:** The cosmetics industry can develop multi-purpose and sustainable pigments, offering a new wave of cosmetic products for customers looking for eco-friendly and versatile makeup options. - **Arts and Crafts Industry:** The arts and crafts industry can explore the use of iridescent pigments, generating unique creations and artwork that can use these pigments to create dazzling and vibrant effects. ## Related on Trend Hunter - [Glitter Setting Sprays](https://www.trendhunter.com/trends/glitter-setting-spray.md) - [Glittery Powder Sprays](https://www.trendhunter.com/trends/starcrossed-dreams.md) - [Metallic Jelly Highlighters](https://www.trendhunter.com/trends/jelly-slime-all-over-highlighter.md) - [Glassy Setting Sprays](https://www.trendhunter.com/trends/legendary-glow-setting-spray.md) - [Glitter-Colored Contact Lenses](https://www.trendhunter.com/trends/fairy-1-day.md) - [Metallic Gel Eyeshadows](https://www.trendhunter.com/trends/gel-eyeshadow.md) - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [Bronzer Shade Expansions](https://www.trendhunter.com/trends/cool-bronze.md) - [Springtime Makeup Powders](https://www.trendhunter.com/trends/undereye-powder.md)