# Brain-Boosting Hydration Mixes IQMIX's Stick Pack Ingredients Suppport Memory & Focus By Laura McQuarrie | Published 2022-01-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/iqmix References: [bevindustry](https://www.bevindustry.com/articles/94730-iqmix-hydration-mixes) & [eatiqbar](https://www.eatiqbar.com/collections/all-products/iqmix)  [IQBAR's](https://www.trendhunter.com/trends/iqbar-pumpkin-spice) newly launched [IQMIX](https://www.trendhunter.com/trends/iqmix-iced-tea-lemonade) hydration mixes are packed with three times the amount of electrolytes in the average sports drink, plus they share the benefits of compounds to support clarity and enhanced moods. Unlike many drink mixes that focus solely on hydration, these ones are fueled by functional ingredients like 250 milligrams of eight times-concentrated [Lion’s Mane](https://www.trendhunter.com/trends/tenzing-natural-energy-lions-mane) adaptogen and 750 milligrams of Magtein magnesium l-threonate—this clinically studied form of magnesium has been proven to cross the blood-brain barrier and enhance mood, capacity for learning, memory and focus. With zero grams of sugar and no dairy, gluten or soy, these hydrating drink mixes can be found in four flavors: Lemon Lime, Blood Orange, Peach Mango and Blueberry Pomegranate. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 68% | Activity: 73% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Brain-boosting Hydration:** Functional hydration drinks with cognitive enhancing ingredients. - **Electrolyte-packed Drinks:** Drinks with high concentration of electrolytes for optimal hydration. - **Adaptogen-infused Beverages:** Beverages with adaptogenic herbs for stress relief and mental clarity. ### Sectors Adopting This - **Health and Wellness:** Market these functional hydration drinks to health-conscious consumers looking for cognitive benefits. - **Sports and Fitness:** Target athletes and fitness enthusiasts with drinks that aid in performance and recovery through electrolyte replacement. - **Beverage Industry:** Innovate the beverage industry by creating drinks that combine hydration with cognitive and stress-relieving benefits through functional ingredients. ## Related on Trend Hunter - [Functional Summertime Drink Mixes](https://www.trendhunter.com/trends/iqmix-iced-tea-lemonade.md) - [Sleep-Supporting Drink Mixes](https://www.trendhunter.com/trends/iqmix-magnesium-electrolyte-powder.md) - [Brain-Boosting Lemonades](https://www.trendhunter.com/trends/braincare.md) - [Cognition-Boosting Wellness Drinks](https://www.trendhunter.com/trends/goodrays-1.md) - [Cognition-Supporting Hydration Satchets](https://www.trendhunter.com/trends/heights.md) - [Superfood Cognitive Supplements](https://www.trendhunter.com/trends/graymatter-bright-mind.md) - [Energy-Boosting Hydration Powders](https://www.trendhunter.com/trends/energy-multiplier-sugarfree.md) - [Cognitive Performance-Boosting Beverages](https://www.trendhunter.com/trends/goodrays-refocus.md) - [Hydration-Optimizing Drink Mixes](https://www.trendhunter.com/trends/liquid-iv-energy-multiplier.md)