# IP Theme Parks iQIYI Brings Its Streaming IP into Immersive Real-World Theme Park Experiences By Mursal Rahman | Published 2026-04-11 | World Source: Trend Hunter, https://www.trendhunter.com/trends/iqiyi References: [prnewswire](https://www.prnewswire.com/news-releases/iqiyi-to-open-its-first-central-china-theme-park-in-wuhan-continuing-to-bring-ip-value-beyond-the-screen-302738982.html) iQIYI is expanding beyond streaming with its iQIYI LAND concept, a series of theme parks that translate popular film and television IP into fully [immersive, real-world environments](https://www.trendhunter.com/trends/immersive-character-experiences). Set within urban redevelopment zones like Wuhan’s Hanyangzao Cultural and Creative Industry Park, these destinations blend storytelling, live performance, interactive gaming, and technology-enabled attractions to deepen audience engagement. By allowing visitors to step directly into familiar narratives, the parks transform passive viewing into participatory entertainment. This approach signals a broader shift in how media companies extend their ecosystems. Instead of relying solely on digital consumption, platforms are creating [physical touchpoints that strengthen brand loyalty](https://www.trendhunter.com/trends/entertainmentpowered-retail-experiences) and open new revenue streams through tourism, merchandising, and experiential services. For competitors, this model highlights the growing importance of [IP as a cross-platform asset](https://www.trendhunter.com/trends/franchise-ip-platforms), while for cities and developers, it presents opportunities to anchor cultural tourism around entertainment-driven destinations. Image Credit: iQIYI ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 40% | Activity: 49% | Freshness: 72% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Why This Trend Is Growing - **Streaming-to-physical IP Experiences:** This trend turns passive audiences into active participants by translating popular film and TV IP into immersive, real-world destinations that extend narrative engagement beyond screens. - **Urban Redevelopment Through Entertainment:** Cities and developers are repurposing cultural and industrial zones into entertainment-driven districts that anchor tourism and local economic activity around branded experiences. - **Technology-enabled Immersive Storytelling:** Blending interactive gaming, live performance, and spatial technologies is creating seamless narrative ecosystems that blur the line between fiction and visitor experience. ### Industries Being Reshaped - **Theme Parks & Attractions:** Operators are shifting from ride-centric models to IP-first destinations where merchandising, live events, and participatory attractions create diversified revenue streams. - **Media & Entertainment Platforms:** Content companies are evolving into multi-channel ecosystem owners by deploying physical touchpoints that deepen fan loyalty and monetize franchises beyond streaming subscriptions. - **Real Estate Development & Cultural Districts:** Developers are leveraging entertainment IP to drive foot traffic and long-term placemaking strategies that revalue underutilized urban parcels. ## Related on Trend Hunter - [Immersive Gaming Lands](https://www.trendhunter.com/trends/immersive-gaming-lands.md) - [Immersive Superhero Attractions](https://www.trendhunter.com/trends/superman.md) - [Challenge-Park Adventures](https://www.trendhunter.com/trends/beast-land-theme-park.md) - [Fantasy World Theme Parks](https://www.trendhunter.com/trends/world-of-frozen.md) - [Interactive Live Shows](https://www.trendhunter.com/trends/cirque-du-soleils-interactive.md) - [IP-Based Kids Games](https://www.trendhunter.com/trends/ipbased-kids-games.md) - [Virtual City Explorers](https://www.trendhunter.com/trends/city-explorers.md) - [VIP Membership Collaborations](https://www.trendhunter.com/trends/vip-membership.md) - [Large-Scale Recreational Landscape Projects](https://www.trendhunter.com/trends/recreational-landscape-project.md)