# Cognition-Enhancing Seasonal Snacks The IQBAR Pumpkin Spice Has 12-Grams of Plant-Based Protein By Michael Hemsworth | Published 2025-10-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/iqbar-pumpkin-spice References: [snackandbakery](https://www.snackandbakery.com/articles/114537-iqbar-brings-back-pumpkin-spice-flavor) & [eatiqbar](https://www.eatiqbar.com/?srsltid=AfmBOorxszc_L7RYH2N8cUIJfgiDrwS_mUmy1PRyBFS0JHQF96qdPnH0)  The [IQBAR](https://www.trendhunter.com/trends/iq-protein-bar) [Pumpkin Spice](https://www.trendhunter.com/trends/fall-pumpkin-spice-trio) snack bar is a seasonal snack item headed to the market as a delicious, nutritious option for consumers who lead fast-paced lifestyles to try out this fall. The snack features the brand's signature blend of cognition-enhancing ingredients including lion's mane mushrooms, magnesium and instant coffee, which work together to boost alertness and focus. The snack also features 12-grams of [plant-based protein](https://www.trendhunter.com/trends/pumpkin-spice-protein-cereal) to give it a satiating recipe for snackers to enjoy throughout the day, while the pumpkin spice flavor puts seasonal tasting notes in the spotlight. The IQBAR Pumpkin Spice snack bar is priced at $24.99 per 12-count pack and also has a low-sugar composition with one-gram per serving. The product thus responds to consumer demand for better-for-you snacks with a seasonal spin. Image Credit: IQBAR ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 52% | Activity: 57% | Freshness: 52% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Cognition-enhancing Ingredients:** The inclusion of lion's mane mushrooms and magnesium in snacks signifies a shift towards foods that improve mental sharpness and cognitive function. - **Plant-based Protein Snacks:** The growing desire for plant-based diets has led to the innovation of protein-rich snacks that align with health-conscious consumer lifestyles. - **Seasonal Flavor Innovation:** Seasonal flavors like pumpkin spice are driving consumer interest by offering familiar tastes with health-focused ingredients. ### Where This Applies - **Functional Foods:** The functional food industry is being reshaped by products that offer dual benefits of nutrition and cognitive enhancement through natural ingredients. - **Plant-based Nutrition:** The plant-based nutrition sector is expanding to meet demand for protein-rich snacks that do not compromise on taste or health benefits. - **Snack Food Production:** Snack food producers are leveraging seasonal offerings and health benefits to cater to fast-paced consumers seeking convenient, nutritious options. ## Related on Trend Hunter - [Pumpkin Spice Protein Bars](https://www.trendhunter.com/trends/pumpkin-spice-protein-bars.md) - [Fall-Flavored Oat Snack Bars](https://www.trendhunter.com/trends/core-bar-pumpkin-spice.md) - [Pumpkin Spice Protein Bars](https://www.trendhunter.com/trends/pumpkin-spice-protein-bar.md) - [Textural Seasonal Snack Bars](https://www.trendhunter.com/trends/fitcrunch-delights-pumpkin-spice-muffin.md) - [Protein-Packed Fall Bars](https://www.trendhunter.com/trends/rxbar-pumpkin-spice.md) - [Cognitive Support Snack Bars](https://www.trendhunter.com/trends/indi-brain-bar.md) - [Fall Health Food Bars](https://www.trendhunter.com/trends/pumpkin-spice-snack-bar.md) - [Protein-Packed Pumpkin Yogurt Bars](https://www.trendhunter.com/trends/pumpkin-spice-greek-yogurt-bar.md) - [Seasonal Protein-Packed Coffees](https://www.trendhunter.com/trends/chike-pumpkin-spice-protein-iced-coffee.md)