# Circular Minimalist Air Purifiers The IQAir Atem X Features the HyperHEPA Three-Sided Filter By Michael Hemsworth | Published 2024-06-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/iqair-atem-x References: [design-milk](https://design-milk.com/the-iqair-atem-x-is-a-breath-of-fresh-air-with-its-circular-design/?utm_source=rss&utm_medium=rss&utm_campaign=the-iqair-atem-x-is-a-breath-of-fresh-air-with-its-circular-design) & [iqair](https://www.iqair.com/us/)  The [IQAir Atem X air](https://www.trendhunter.com/trends/iqair-atem) purifier is a [high-end air cleaning appliance](https://www.trendhunter.com/trends/modern-air-purifier) for the modern home engineered with pollutant-trapping technology in mind to help make quick work of unwanted airborne debris. The unit is first and foremost characterized by its circular construction that will stand proudly in a space as a focal point rather than needing to be hidden away. The appliance features a strap on the rear for easily toting it between locations in the home, while the eight-speed functionality will quickly capture pollutants in the three-sided [HyperHEPA filter](https://www.trendhunter.com/trends/airmega-350-and-450). The IQAir Atem X air purifier is rated to capture particles down to 0.003-microns in size, which is rated as being far more effective than HEPA filtration systems in other appliance models. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 42% | Activity: 12% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Circular Air Purifiers:** Circular air purifiers are gaining popularity for their ability to serve as both functional devices and design elements, moving away from traditional boxy appliances. - **Portable Purification Devices:** Air purifiers with portability features like straps for easy transport present a shift in user convenience, allowing for flexible use throughout different areas of the home. - **Advanced HEPA Filtration:** The development of more advanced HEPA filters, such as the HyperHEPA in the IQAir Atem X, showcases improvements in air purification technology capable of capturing smaller particles than standard models. ### Sectors Adopting This - **Home Appliance Industry:** Innovative design and advanced filtration technologies in air purifiers reflect evolving consumer preferences and demands in the home appliance sector. - **Health and Wellness Industry:** Air purifiers that effectively capture ultra-fine pollutants cater to the increasing consumer focus on health and indoor air quality. - **Interior Design Industry:** The integration of aesthetically pleasing air purifiers into home decor highlights the growing intersection of functionality and design in living spaces. ## Related on Trend Hunter - [Sustainable Sleek Air Purifiers](https://www.trendhunter.com/trends/iqair-atem.md) - [Compact Cylindrical Air Purifiers](https://www.trendhunter.com/trends/coway-airmega-100.md) - [Technology-Charging Air Purifiers](https://www.trendhunter.com/trends/coway-airmega-icon.md) - [Five-Stage Air Purifiers](https://www.trendhunter.com/trends/oxion-ox800b.md) - [Style-Conscious Air Purifiers](https://www.trendhunter.com/trends/windmill-air-purifier.md) - [Compact Air Purifiers](https://www.trendhunter.com/trends/airmega-50.md) - [Artistic Minimalism Air Purifiers](https://www.trendhunter.com/trends/aeroview-air-purifier.md) - [Battery-Powered Air Purifiers](https://www.trendhunter.com/trends/dreo-macro-pro.md) - [Compact Air Purifiers](https://www.trendhunter.com/trends/hushjet-compact-purifier.md)