# Sparkling Hop Water Rebrands Non-Alcoholic Functional Beer Brand H2OPS Rebrands as IPW By Niko Pajkovic | Published 2022-05-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ipw References: [bevnet](https://www.bevnet.com/news/2022/h2ops-announces-new-ipw-brand-refresh) & [h2ops](https://h2ops.com/)  H2OPS, a brand specializing in [sparkling non-alcoholic hop water drinks](https://www.trendhunter.com/trends/hopinfused-sparkling-water), has announced that is it rebranding to 'IPW,' which the company already owned the trademark for. As a result, all H2OPS canned beverages will now feature the IPW logo on their fronts. "IPW is our refreshing take on an IPA that is a craft-brewed hop Water you can drink Wherever, Whenever and Without alcohol, calories, or gluten. It’s also easier to pronounce than our company name H2OPS, which will remain on the label, but in a smaller way," explained co-founder Paul Tecker. In addition to announcing the branding rehaul. H2OPS has released an all-new product called the '[Double Dry Hopped](https://www.trendhunter.com/trends/faber-faber-beak).' The new [alcohol-free beverage](https://www.trendhunter.com/trends/craftstyle-nonalcoholic-beers) will enter the market with IPW branding and is described as offering a bolder and more beer-like flavor than the label's previous drinks. Image Credit: H2OPS Inc. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 52% | Activity: 67% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Non-alcoholic Beverages:** Opportunities for creating unique non-alcoholic beverages using familiar flavors and ingredients. - **Brand Rehaul:** Opportunities for refreshing and modernizing existing brands to appeal to new audiences. - **Functional Beverages:** Opportunities for creating beverages that provide health benefits while remaining flavorful and innovative. ### Industries Being Reshaped - **Beverage Industry:** Innovative product offerings and branding can lead to success in a highly competitive market. - **Craft Beer Industry:** Non-alcoholic craft beers can appeal to a wider audience and provide unique taste experiences without the potential negative effects of alcohol. - **Health and Wellness Industry:** Functional non-alcoholic beverages can be marketed to health-conscious consumers looking for alternatives to sugary and alcoholic drinks. ## Related on Trend Hunter - [Hoppy Sparkling Waters](https://www.trendhunter.com/trends/hoplark.md) - [IPA-Inspired Sparkling Waters](https://www.trendhunter.com/trends/hop-splash.md) - [Dry January Refreshments](https://www.trendhunter.com/trends/hop-wtr-drink.md) - [Hops-Infused Sparkling Water](https://www.trendhunter.com/trends/sidekick-sparkling-hop-water.md) - [Refreshing Sparkling Hop Waters](https://www.trendhunter.com/trends/sparkling-hop-water.md) - [Hop-Heavy Non-Alcoholic IPAs](https://www.trendhunter.com/trends/nonalcoholic-ipas.md) - [Non-Alcoholic IPAs](https://www.trendhunter.com/trends/really-really-hoppy.md) - [Festively Spiced Sparkling Waters](https://www.trendhunter.com/trends/hop-wtr-spiced-apple.md) - [Dry-Hopped Non-Alcoholic Brews](https://www.trendhunter.com/trends/hoplark-00.md)