# Celebrity-Backed Glam Makeup Collections IPSY Collaborated with Addison Rae for the Glam Bag By Elena Rahman | Published 2022-01-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ipsy References: [beautypackaging](https://www.beautypackaging.com/contents/view_breaking-news/2022-01-17/ipsy-teams-up-with-addison-rae/) & [pages.ipsy](https://pages.ipsy.com/febgbx-acquisition/) IPSY is a Beauty for All Industries brand. The inclusive beauty company recently celebrated its 10th anniversary in October 2021. To further celebrate the brand's significance in the beauty industry, IPSY collaborated with Addison Rae to launch the fifth edition of the [Glam Bag](https://www.trendhunter.com/trends/gdc-x-hysteric-glamour) X program. The actress, singer, and Item Beauty co-founder, Addison Rae, helped the beauty brand launch the Glam Bag x Addison Rae collection. It includes a range of beauty products carefully curated by the celebrity. Moreover, the collection includes products selected from coveted brands like [Pat McGrath Labs](https://www.trendhunter.com/trends/the-art-of-beauty), Stila, [Anastasia Beverly Hills](https://www.trendhunter.com/trends/antonela-roccuzzo), and some popular items from Item Beauty. The Glam Bag aims to encourage self-expression and empower consumers through the fun of makeup and beauty products. Image Credit: IPSY ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 25% | Activity: 69% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Celebrity Beauty Collaborations:** More celebrities are collaborating with beauty brands to launch their own makeup collections, promoting a sense of self-expression and inclusivity. - **Inclusive Beauty:** Brands are emphasizing inclusivity by collaborating with celebrities to create beauty collections that cater to diverse audiences. - **Customized Beauty Subscription Boxes:** Customized beauty boxes, offering products tailored to the consumer's preferences, are gaining popularity among beauty subscription services. ### Who This Affects Most - **Beauty:** The beauty industry is shifting towards more inclusive and personalized products that cater to consumers' diverse preferences. - **Entertainment:** Celebrities are leveraging their platforms to enter the beauty industry and launch their own makeup collections in collaboration with established brands. - **Subscription Services:** Beauty subscription services are innovating by offering customized boxes curated to individual subscribers' preferences. ## Related on Trend Hunter - [Singer-Made Beauty Boxes](https://www.trendhunter.com/trends/gwen-stefanis-ipsy-box.md) - [Pink Beauty Advent Calendars](https://www.trendhunter.com/trends/25day-advent-calendar.md) - [Bold Beauty Campaigns](https://www.trendhunter.com/trends/i-play-beauty-campaign.md) - [Collaborative Travel Beauty Bags](https://www.trendhunter.com/trends/rare-beauty-x-beis-beauty.md) - [Luxe Brown Beauty Collabs](https://www.trendhunter.com/trends/ipsy-x-pantone.md) - [Beauty Comedy Collaborations](https://www.trendhunter.com/trends/comedy-collaboration.md) - [Dreamy Artist-Approved Cosmetics](https://www.trendhunter.com/trends/rem-beauty-2.md) - [Fashion-Forward Beauty Collabs](https://www.trendhunter.com/trends/smashbox-x-ilka.md) - [Adorable Beauty Sets](https://www.trendhunter.com/trends/kimchichic-beauty.md)