# Luxe Brown Beauty Collabs An IPSY x Pantone Collaboration is Dropping in 2025 By Laura McQuarrie | Published 2024-12-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ipsy-x-pantone References: [beautypackaging](https://www.beautypackaging.com/contents/view_breaking-news/2024-12-05/ipsy-partners-with-pantone-to-launch-a-mocha-mousse-collection/) & [instagram](https://www.instagram.com/ipsy/p/DDM0NCzvgSE/?locale=ru&hl=ar)  Hot on the heels of [Pantone](https://www.trendhunter.com/trends/absolute-collection) introducing Mocha Mousse as the Color of the Year 2025, beauty membership service [IPSY](https://www.trendhunter.com/trends/25day-advent-calendar) announced an official IPSY x Pantone collection. This collection inspired by the comforting yet indulgent dessert-like brown color is set to make its debut in April 2025. In the meantime, IPSY assembled a Mocha Mousse-Inspired Bundle with beauty products featuring the mellow brown shade. The curated set includes bronzing Drops, an all-in-one eye and face palette with velvety shades, a brown mascara and a stylish faux snakeskin bag to tote it all. Thanks to the richness and warmth of luxurious Mocha Mousse, 90s brown monochrome makeup is poised for a comeback. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 77% | Activity: 80% | Freshness: 32% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Monochrome Beauty Revival:** The resurgence of 90s brown monochrome makeup highlighted by IPSY x Pantone suggests renewed consumer interest in vintage beauty trends. - **Color of the Year Collaborations:** Partnerships like IPSY's collaboration with Pantone for Mocha Mousse reveal the growing influence of annual color trends on product launches. - **Dessert-inspired Cosmetics:** The introduction of dessert-like shades in beauty products points to a trend where comfort foods inspire sensory and visual appeal in cosmetics. ### Where This Applies - **Beauty and Personal Care:** The intersection of trendy color palettes and makeup products like in the IPSY x Pantone collaboration offers palpable shifts in consumer preferences. - **Fashion Accessories:** Stylish yet functional additions like the faux snakeskin bag included in the beauty bundle highlight evolving accessory trends driven by cosmetic collaborations. - **Color Forecasting:** The emphasis on Pantone's Mocha Mousse as a central theme for product lines spotlights the essential role of color forecasting in driving market trends. ## Related on Trend Hunter - [Color-Centric Beauty Packaging](https://www.trendhunter.com/trends/absolute-collection.md) - [Cozy Luxe Home Fragrances](https://www.trendhunter.com/trends/pura-x-pantone.md) - [Mocha-Colored Sticky Notes](https://www.trendhunter.com/trends/postit-brand-x-pantone.md) - [Color-Centric Web Capsules](https://www.trendhunter.com/trends/wix-studio-x-pantone.md) - [Mousse-Hued Smartphones](https://www.trendhunter.com/trends/pantone-x-motorola-2025.md) - [Color-Themed Teas](https://www.trendhunter.com/trends/tealeaves-x-pantone.md) - [Collaborative Tonal-Inspired Scents](https://www.trendhunter.com/trends/pura-and-pantone.md) - [Peach-Hued Lip Glosses](https://www.trendhunter.com/trends/the-lip-shine.md) - [Comforting Open-Ear Headphones](https://www.trendhunter.com/trends/libratone-x-pantone.md)